ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best in Entertainment

This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
gold
Wonder #choosekind
Deliver a meaningful, integrated 360° digital campaign to promote the domestic theatrical release for Wonder that inspires kindness Adapted from a best selling novel, the social campaign needed to tap into the motivational, pay-it-forward spirit and extend the book's current online movement with the #ChooseKindCarry social followers (and their fam…
finalist
AMC The Walking Dead Season 8 Premiere Campaign
We needed to create significant anticipation and excitement for the premiere for Season 8 of AMC's The Walking Dead, and the franchise's 100th episode.The Walking Dead has one of the largest social media communities in the entertainment space, which provides fertile ground to energize fans and create momentum for the premiere. In social, we wanted…
finalist
audience
CUCA’S COMEBACK
Sitio do Picapau Amarelo was a successful children's show in the past and it was relaunch on Globo Play, TV Globo's on-demand app. We need a new audience. But we can get it?
finalist
Empire Season 4
Coocious, aka Cookie and Lucious Lyon, were back in full force for Season 4 and it was time to get even more personal with our fans and viewers. With Empire having one of the most dedicated fanbases ever, we crafted a social campaign that would serve up that quality tea that fans all over the world would continue to be obsessed with.Our goal was t…
finalist
MiGente.World
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on the rise and being embraced globally. By erasing barriers of races, colors, continents, genres or languages, we can achieve the whole world moving their head to the same beat. We hope 'Mi Gente' can provide that beat." -- J BalvinRising to the top on…

Nominees

#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.
2017 MTV Movie & TV Awards: Getting Ready With Me
The MTV Movie & TV Awards (MMTAs) are notorious for their laid back style and house party vibe – a cultural staple where young Hollywood comes to dress down and let loose. In 2017, MTV identified a few critical obstacles hindering the award show's continued TV success: 1) decreasing TV and award show ratings across the 12-34 demographic; 2) airing at the…
2017 MTV Video Music Awards: Pushing The Limits with Josh Peck
The VMAs are MTV's biggest Entertainment event of the year, encapsulating everything MTV was, is, and will be: a moment defined by youth, beautiful chaos, freedom, and rebellion. Therefore, the show's tune-in campaign on social had to embody the same excitement, creativity, and showmanship that the award show annually delivers on TV. MTV approached WHOSAY w…
A Ghost Store
A Ghost Story is a film that follows one ghost's journey as he finds his place in infinity. A film with such a unique premise deserved an unorthodox campaign. So we turned A Ghost Story into A Ghost Store, where we could subvert expectations of a traditional online store, and of course, give people sheets, extending the reach of the film's iconic ghost. We …
Countdown to Christmas 2017
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view quality programming content with family and friends.
Deathnote Social Media Campaign
VIEW CASE STUDYIn this global campaign, we worked side-by-side with Netflix to not only build the social campaign but also help to create the trailer and design the panel at San Diego Comic Con. But it didn't stop there, we also partnered with their other properties to create a launch piece that racked up some serious views. This coupled with our strong rea…
Independent
Stage 13 is Warner Bros.’ fearless, original digital content brand showcasing a new generation of inspired talent and voices in scripted and unscripted storytelling. It’s premium, episodic TV… flipped upside down, delivering our legacy of quality entertainment across YouTube & Facebook and on Stage13.com. Stage 13 partnered with MetroPCS as a sponsor to …
Orphan Black: The Final Trip
Five years ago, #CloneClub emerged – small, and passionate, forging a fandom around an exceptional and unique new show - Orphan Black. Five years later, the fandom thrives at 1.7M and growing, even after the series finale in 2017.For half a decade, #CloneClub shaped an identity, created amazing fan work, and formed an active community. They even rallied tog…
Showcase Cinemas Custom Poster Series
As a film exhibitor, Showcase Cinemas is faced with the challenge of differentiating itself online from other exhibitors who all share the same content assets - movie trailers, gifs, posters, and everything in between - provided by the movie studios. Movie fans love this content but Showcase wanted to offer them something that no other exhibitor can. We saw…
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
VIDEO: http://latingram.my/2zcoezR