11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best in Entertainment
This award honors the social media efforts supporting musicians, films, comedians, plays and other forms of entertainment. All forms of entertainment are eligible for this award.
See previous winners and honorees here.
Prison Break Season 5
Prison Break is one of the most storied franchises in television history. To reignite passion for the show, we created unique, visually arresting content across various social and digital platforms. Michael, Sara, and Lincoln have held a special place in fans' hearts for over a decade, so our campaign strived to demonstrate both their heart-war...
Deliver a meaningful, integrated 360° digital campaign to promote the domestic theatrical release for Wonder that inspires kindness Adapted from a best selling novel, the social campaign needed to tap into the motivational, pay-it-forward spirit and extend the book's current online movement with the #ChooseKindCarry social followers (and their f...
AMC The Walking Dead Season 8 Premiere Campaign
We needed to create significant anticipation and excitement for the premiere for Season 8 of AMC's The Walking Dead, and the franchise's 100th episode.The Walking Dead has one of the largest social media communities in the entertainment space, which provides fertile ground to energize fans and create momentum for the premiere. In social, we want...
Sitio do Picapau Amarelo was a successful children's show in the past and it was relaunch on Globo Play, TV Globo's on-demand app. We need a new audience. But we can get it?
Empire Season 4
Coocious, aka Cookie and Lucious Lyon, were back in full force for Season 4 and it was time to get even more personal with our fans and viewers. With Empire having one of the most dedicated fanbases ever, we crafted a social campaign that would serve up that quality tea that fans all over the world would continue to be obsessed with.Our goal was...
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on the rise and being embraced globally. By erasing barriers of races, colors, continents, genres or languages, we can achieve the whole world moving their head to the same beat. We hope 'Mi Gente' can provide that beat." -- J BalvinRising to the top ...
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.
2017 MTV Movie & TV Awards: Getting Ready With Me
The MTV Movie & TV Awards (MMTAs) are notorious for their laid back style and house party vibe – a cultural staple where young Hollywood comes to dress down and let loose. In 2017, MTV identified a few critical obstacles hindering the award show's continued TV success: 1) decreasing TV and award show ratings across the 12-34 demographic; 2) airing at t...
2017 MTV Video Music Awards: Pushing The Limits with Josh Peck
The VMAs are MTV's biggest Entertainment event of the year, encapsulating everything MTV was, is, and will be: a moment defined by youth, beautiful chaos, freedom, and rebellion. Therefore, the show's tune-in campaign on social had to embody the same excitement, creativity, and showmanship that the award show annually delivers on TV. MTV approached WHOSAY...
A Ghost Store
A Ghost Story is a film that follows one ghost's journey as he finds his place in infinity. A film with such a unique premise deserved an unorthodox campaign. So we turned A Ghost Story into A Ghost Store, where we could subvert expectations of a traditional online store, and of course, give people sheets, extending the reach of the film's iconic ghost. W...
Countdown to Christmas 2017
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view quality programming content with family and friends.
Deathnote Social Media Campaign
VIEW CASE STUDYIn this global campaign, we worked side-by-side with Netflix to not only build the social campaign but also help to create the trailer and design the panel at San Diego Comic Con. But it didn't stop there, we also partnered with their other properties to create a launch piece that racked up some serious views. This coupled with our strong r...
Stage 13 is Warner Bros.’ fearless, original digital content brand showcasing a new generation of inspired talent and voices in scripted and unscripted storytelling. It’s premium, episodic TV… flipped upside down, delivering our legacy of quality entertainment across YouTube & Facebook and on Stage13.com. Stage 13 partnered with MetroPCS as a sponsor t...
Orphan Black: The Final Trip
Five years ago, #CloneClub emerged – small, and passionate, forging a fandom around an exceptional and unique new show - Orphan Black. Five years later, the fandom thrives at 1.7M and growing, even after the series finale in 2017.For half a decade, #CloneClub shaped an identity, created amazing fan work, and formed an active community. They even rallied t...
Showcase Cinemas Custom Poster Series
As a film exhibitor, Showcase Cinemas is faced with the challenge of differentiating itself online from other exhibitors who all share the same content assets - movie trailers, gifs, posters, and everything in between - provided by the movie studios. Movie fans love this content but Showcase wanted to offer them something that no other exhibitor can. We s...
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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