Sitio do Picapau Amarelo was a successful children's show
in the past and it was relaunch on Globo Play, TV Globo's on-demand app.
We need a new audience. But we can get it?
When you want to connect a highly popular 70s show to a much younger audience,
who you gonna call?
A seven feet blonde alligator that shoots lightning bolts from her claws and that also happens
to be a global internet celebrity, that's who.
And to make the bridge between those 2 worlds we built the comeback story of Cuca,
one of the show's main characters and a global internet celebrity.
Not only was the campaign a huge success, but so was Cuca and the show.
6th most search term on Google (during the 3 day-campaign)
24 times global trending topic on Twitter
104 times national trending topic on Twitter
News on HuffingtonPost, Estadão, Blasting News, IstoÉ, UOL, Catraca Livre, among others.