13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards


Finalist in Entertainment

Audience Honor in Entertainment

Entered in Multi-Platform Partnership

About this entry

Sitio do Picapau Amarelo was a successful children's show

in the past and it was relaunch on Globo Play, TV Globo's on-demand app.

We need a new audience. But we can get it?

Why does this entry deserve to win?

When you want to connect a highly popular 70s show to a much younger audience,

who you gonna call?

A seven feet blonde alligator that shoots lightning bolts from her claws and that also happens

to be a global internet celebrity, that's who.

And to make the bridge between those 2 worlds we built the comeback story of Cuca,

one of the show's main characters and a global internet celebrity.

Not only was the campaign a huge success, but so was Cuca and the show.


6th most search term on Google (during the 3 day-campaign)

24 times global trending topic on Twitter

104 times national trending topic on Twitter

12,047,184 impressions

News on HuffingtonPost, Estadão, Blasting News, IstoÉ, UOL, Catraca Livre, among others.



Produced by

Globo Comunicação, Globo Play

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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