Sitio do Picapau Amarelo was a successful children's show
in the past and it was relaunch on Globo Play, TV Globo's on-demand app.
We need a new audience. But we can get it?
When you want to connect a highly popular 70s show to a much younger audience,
who you gonna call?
A seven feet blonde alligator that shoots lightning bolts from her claws and that also happens
to be a global internet celebrity, that's who.
And to make the bridge between those 2 worlds we built the comeback story of Cuca,
one of the show's main characters and a global internet celebrity.
Not only was the campaign a huge success, but so was Cuca and the show.
6th most search term on Google (during the 3 day-campaign)
24 times global trending topic on Twitter
104 times national trending topic on Twitter
12,047,184 impressions
News on HuffingtonPost, Estadão, Blasting News, IstoÉ, UOL, Catraca Livre, among others.
Fill out the form below and we'll work on connecting you to the entry creator!