THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Winner

Multi-Platform Partnership
winner
Applying Logic
In 2017, truth had the challenge of reframing smoking as something that teens actually care about -…

Finalists

Multi-Platform Partnership
finalist
gold honor
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …
Multi-Platform Partnership
finalist
audience honor
#weneedmore
Right now, there are 4 million available science and tech jobs in the United States. But millions o…
Multi-Platform Partnership
finalist
ASOS X Hotel Indigo
Hotel Indigo, the industry's first branded boutique hotel, launched its multifaceted Color of Disco…
Multi-Platform Partnership
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere P…
Multi-Platform Partnership
finalist
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most comp…

Nominees

Multi-Platform Partnership
#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising aw…
Multi-Platform Partnership
#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appeal…
Multi-Platform Partnership
AMERICAN ASSASSIN'S BLACK OPS TRAINING
To maximize buzz and awareness around the theatrical release of American Assassin among thrill-seek…
Multi-Platform Partnership
AT&T Presents Taylor Swift NOW: The Making of a Song
AT&T signed a major, exclusive multi-year, multifaceted deal featuring performances and content wit…
Multi-Platform Partnership
CUCA’S COMEBACK
Sitio do Picapau Amarelo was a successful children's show in the past and it was relaunch on Globo …
Multi-Platform Partnership
Fairmont’s Après in the Air Campaign
The objective of the Après in the Air campaign was to leverage Canada's 150th birthday to create ma…
Multi-Platform Partnership
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shop…
Multi-Platform Partnership
Gigi Hadid X Maybelline Campaign
The objectives for the Gigi Hadid X Maybelline launch were to build upon Maybelline's brand equity,…
Multi-Platform Partnership
Halle Berry in Kidnap: Don’t Mess With Mom
Fullscreen and Aviron Pictures partnered to promote the studio's first-ever release, Kidnap, a thri…
Multi-Platform Partnership
How To Be A Latin Lover: Integrating Talent to Set Box Office Records
Pantelion Films and Fullscreen leveraged a social-first content day with the star of How To Be A La…
Multi-Platform Partnership
Jason Wu 10th Anniversary Fashion Show at The St. Regis New York
St. Regis is known for its rich Connoisseur program where we partner with like minded ambassadors a…
Multi-Platform Partnership
Kids’ Choice Sports – Karina Garcia Partnership
In order to build excitement for Nickelodeon's Kids' Choice Sports 2017 we looked to partner with a…
Multi-Platform Partnership
MTV EMA
The MTV EMA celebrates the world's biggest names in music with a night of awards and epic live per…
Multi-Platform Partnership
Michael Kors: The Walk Campaign
Michael Kors The Walk is a 360-degree street-style campaign featuring new talent and style personal…
Multi-Platform Partnership
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movi…
Multi-Platform Partnership
Passengers: Zero Gravity
To build excitement and eventize the release of Passengers on Blu-ray and Digital with a Passengers…
Multi-Platform Partnership
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more…
Multi-Platform Partnership
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because…
Multi-Platform Partnership
Snoop's Hot Box Office: Girls Trip
Universal Pictures' Girls Trip's summer release meant the film was up against big name studio tent …
Multi-Platform Partnership
Taylor Swift NOW: Super Saturday Night Social Media
AT&T signed a major, exclusive multi-year, multifaceted deal featuring performances and content …
Multi-Platform Partnership
The Citi Double Cash Card & TIME Inc: The Mets Mean What They Say
With the launch of a broader campaign for the Double Cash Card, we set out to create a new, emotion…
Multi-Platform Partnership
The Filtered Life
Everybody knows Brita as a brand that allows people to filter out the bad to get to great-tasting, …
Multi-Platform Partnership
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Multi-Platform Partnership
Usain Bolt #ChiefSpeedOfficer
We at, Digicel Caribbean Ltd made living legend, world record holder and the world's fastest man, U…
Multi-Platform Partnership
ZUMBAxMDCDANCE Campaign
To inspire people to get up and dance. By joining forces with dance powerhouse Millennium Dance Com…