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Special Project

Special Project
From the 11th Annual Shorty Awards

MAFFICK MEDIA: Kindness is so powerful

Finalist in Facebook Video

Entered in Long Form Video


To promote kindness and spread love. To remind our audience that sometimes it's the smallest gestures of goodwill that can make the biggest impact. To highlight the importance of paying it forward. In our world, in our moment, that's a message that doesn't get enough airtime, and it's at the foundation of Maffick Media's mission.

Strategy and Execution

To touch the hearts of social media users, whose feeds are inundated with negativity.


This is a message that speaks to everyone: Kindness is so Powerful has been viewed more than 6.3 million times on Facebook; shared nearly 335,000 times, and inspired nearly 6,000 comments. All just to spread the love!


Video for MAFFICK MEDIA: Kindness is so powerful

Entrant Company / Organization Name

Maffick Media

Entry Credits