THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.

Winner

Long Form Video
winner
TODAY: Survivors: What happens after the headlines fade.
In "Survivors," TODAY Digital revisits individuals impacted by some of the nation's worst tragedies…

Finalists

Long Form Video
finalist
Love Has No Labels, Rising
The original short film Rising is a powerful extension of the award-winning Love Has No Labels camp…
Long Form Video
finalist
SHE Media Hatch Kids Undergo #DigitalDetox
Are kids becoming too attached to smart devices and social media? As a society, we are growing incr…
Long Form Video
finalist
Samsung /make
Samsung needed to reach the next generation of mobile consumers. In a survey, 82% of U.S. teens sai…
Long Form Video
finalist
audience honor
The Commencement
Graduation day. The moment your name is called on stage, diploma about to be gripped proudly in han…
Long Form Video
finalist
The Last Mile
At the height of the HIV/AIDS epidemic, the film "Philadelphia," introduced compassion into an othe…

Nominees

Long Form Video
#LikeMinded: Are you addicted to social media?
#LikeMinded was a social-first season for BBC Future that sought to get to the bottom of the news …
Long Form Video
A Netflix Marriage Proposal
Conor and Kamela's five year long love story began with their first date, which consisted of wat…
Long Form Video
All American Family Portrait
As the world and specifically photography has gone digital, American families are no longer printin…
Long Form Video
All I Really Want for Christmas
Kool-Aid Man has been crashing through walls since the 1970s. While there is widespread awareness a…
Long Form Video
Baby Winter Games
Ahead of the Olympic Winter Games PyeongChang 2018, we wanted to create an engaging viral video tha…
Long Form Video
Behind the scenes at WrestleMania 34: WWE Day Of
Every year, millions of WWE fans come together to watch the biggest event on the WWE calendar. But …
Long Form Video
Big Tobacco's Sayin Sorry (Because They Legally Have To)
truth is no stranger to the task of making a less-than-riveting topic -- tobacco prevention -- i…
Long Form Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Long Form Video
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Long Form Video
Chicago Bulls introduce 2018-19 team in docu-series Run With Us, “Home”
Heading into the 2018-19 season, the Bulls continued to rally around our multi-year marketing campa…
Long Form Video
Close Before You Doze: Spreading the Word that Stops the Spread of Fire
Allison+Partners was brought on board by the UL Firefighter Safety Research Institute (FSRI) for th…
Long Form Video
Concession Confessions - How Celebs Go To The Movies
How do your favorite celebrities go to the movies? Where do Jennifer Lopez, Michael B. Jordan, Jaso…
Long Form Video
Discovering Routes travels with Diskubre
Discovering Routes travels with four young Filipinos to the Cordilleras of the Philippines to learn…
Long Form Video
Dogs4Steel, Kloeckner Metals’ New Loyalty Program
The objective of Kloeckner's Dogs4Steel video is to elevate Kloeckner's reputation as a metals manu…
Long Form Video
Dylan Strong
After the tragic and sudden death of Georgia high school football player, Dylan Thomas, we wanted t…
Long Form Video
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative c…
Long Form Video
Fine Art Everyday
The Samsung Frame TV is designed to be more than just another TV. It's a television when it's on, a…
Long Form Video
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Long Form Video
Impractical Jokers: "The Island Between Us" / Fix the Open
The Impractical Jokers are the kings of the truTV castle, stars of our longest running series, a mo…
Long Form Video
LIT! Above The Noise
Viacom Velocity and Beats by Dr. Dre collaborated to extend the impact of their Beats' 'Above the N…
Long Form Video
Leaders Create Leaders
Leaders Create Leaders has a mission to deliver the untold stories of thought leaders from our gen…
Long Form Video
MAFFICK MEDIA: Kindness is so powerful
To promote kindness and spread love. To remind our audience that sometimes it's the smallest gestur…
Long Form Video
MAFFICK MEDIA: Should the US intervene in Badistan?
Should the US intervene in Badistan? is a satire sketch produced by Maffick Media's Soapbox brand. …
Long Form Video
Men's Wearhouse As Custom As You
Until now, custom suits have been for those with disposable income. Beyond that, the category is un…
Long Form Video
NFL Undiscovered
The 'NFL Undiscovered' docu-series was the content and storytelling output of the NFL's Internation…
Long Form Video
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix …
Long Form Video
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
Long Form Video
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the h…
Long Form Video
Ronda Rousey trains for 4 hours straight at WWE's Performance Center
As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious …
Long Form Video
Special Effects Spectacular w/ Kira Kosarin & Jack Griffo | Inside Nick Ep. 5
Both entertaining and informative, the objective of "Inside Nick" is to further cultivate the Nicke…
Long Form Video
Stargazing
What do the stars have in store for us?Stargazing is our guide to the astrological forces that are …
Long Form Video
The Away Game
Tim Hortons is Canada's largest QSR, with over 4,000 locations. It was founded by NHL legend Tim Ho…
Long Form Video
The Best Present for Father's Day
With increasingly busy lives, millennials use social media platforms like Facebook and Instagram as…
Long Form Video
The Future of Cancer Research
The key objective was to demonstrate the powerful applications of Intel's AI technology for their h…
Long Form Video
The ItAll Social Experiment
We've seen a profound shift today in the way people eat and shop. The diet era born out of the 1980…
Long Form Video
The Stay
Hearst Media Solutions was tasked with elevating the brand perception of The Ritz-Carlton and reinf…
Long Form Video
WWE Chronicle: Shinsuke Nakamura’s strange and wonderful journey
In promotion of WrestleMania 34, WWE documented WWE Superstar Shinsuke Nakamura, a uniquely talente…
Long Form Video
Wait for Water
Whereas most people just need to go straight to the nearest sink, today there are hundreds of milli…
Long Form Video
What Would Captain Lee Do?
WWCLD? began, as so many wild ideas do, as a joke – what would happen if the no-nonsense star of Be…
Long Form Video
Why You Must Try Native American Cuisine
In early 2018, Yara went on a road trip through the American Southwest with his friends. At one poi…