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Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

Concession Confessions - How Celebs Go To The Movies

Entered in Long Form Video

About this entry

How do your favorite celebrities go to the movies? Where do Jennifer Lopez, Michael B. Jordan, Jason Momoa, and Tessa Thompson think the best seats in the movie theater are? What are Jake Johnson, Dolph Lundgren, Zoe Kravitz, and Ezra Miller's favorite movie snacks? Fandango asks the movie-going questions fans want to know: Where do you sit and what do you like to eat when you go the movies? Their answers are intriguing, revealing and full of hilarious anecdotes that any movie fan will relate to.

Why does this entry deserve to win?

Fandango loves movies. From the first trailer to the red carpet premiere, we are with our fans throughout the entire movie lifecycle. As a movie ticketing company we're aware of how specific and inventive movie fans are when it comes to their seating and snack choices when they head out to the theater. So we thought, hmmm, how do celebrities go to the movies? Do they have the same unique rituals when it comes to where they sit and what they eat? We saw a need to bring our fans closer, not just to the choices they make at the movies, but also to the stars they're watching on the big screen each and every week.

Introducing "Concession Confessions," a fun, lively and intimate series that examines celebrity moviegoing habits, with often hilarious and extremely relatable results. With this talent-driven, studio and fan-friendly series, Fandango reinforces our brand authority in the moviegoing space, across O&O and social platforms, in a personable and humorous way.

Results

As a new social series, with close a million views, combined across platforms, our audience has shown us and told us how much they adore "Concession Confessions". After seeing all of the comments and shares, we knew we had hit upon something pretty special.

"Concession Confessions" has become a repeatable content series that now lives across Fandango.com and Fandango social platforms (Facebook, Twitter and YouTube). This series is planned to evolve throughout 2019 with our studio partners as well as a branded content solution to advertising partners.

Media

Video for Concession Confessions - How Celebs Go To The Movies

Entrant Company / Organization Name

Fandango

Link

Entry Credits