ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.

Finalists

finalist
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're cl…
finalist
DRONEWEEK 2017
DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds, powers, and cures the world. Through 1 week of content, shot from the sky, we bring these stories to fans through a platform that's as innovative as the companies' technology.This year, DRONEWEEK's goal was to spread awareness about how GE is leadi…
finalist
audience
Lip Sync Battle Preshow
Promote upcoming Lip Sync Battle episodes by showcasing exclusive interviews with episodic talent that teased their impending battles, rounded out with digital comedy segments that expanded the interview content and gave the digital exclusive show its own appointment-worthy value and identity.
finalist
OUMAR'S EXTRAORDINARY JOURNEY
"Burden"? "Criminal"? "Lost cause"? What we call refugee and migrant children matters. How we treat them matters. In the face of increasing xenophobia against refugee and migrant children, we wanted to remind people that love and compassion are the most powerful forces of humanity. Children uprooted by war, violence and poverty are children no mat…
finalist
This Is Happening
Jukin and go90 set out to create a first-of-its-kind documentary series with the potential to forever change storytelling is it relates to contemporary events.From the tragic (Hurricane Harvey) to the inspiring (The Women's March) to the absurd (Fyre Festival), each episode of "This Is Happening" focuses on one major event that defined the cultura…

Nominees

#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Francisco to Honolulu. Known as the "Queen of the Skies," the Boeing 747 is a revolutionary aircraft that had built up a considerable fan base during its career and was loved by customers and crew alike. To commemorate the retirement of United's most memorable aircr…
Art of Ink
Present Spike viewers with a fresh new digital series covering the history and cultural significance of tattooing styles – aiming to attract both Ink Master fans and curious new viewers.
Clairity
While many publications are quick to cover fashion and beauty based off the current trends, Clairity is a video series introducing viewers to new fashion and beauty products from brands our host, Claire Peltier, believes is making a positive difference in the industry. These products not only help viewers look and feel good, but have a positive impact on th…
Delirious
The word "biker" traditionally conjures up images of Harleys, biker bars and black leather, but the modern-day street biker is none of these things. Today's bikers don't mix drinking with riding, they prefer small fast dirt bikes and they are often dressed in colorful outfits. The one commonality between the bikers of yesteryear and the ones you see on the …
Food Network on Facebook
Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 24 million followers everything they need on a consistent (and yummy) basis through engaging video via Facebook Live. With hundreds of Facebook Live…
Lebanon
During the filming of his "Guerra" music video, Residente decided to go to the border between Syria and Lebanon to film what life is like for those refugee camps.The documentary tells the story of more than 600 refugees who have been driven from their homes and trapped in a vicious cycle of contract servitude for almost a decade.The film-maker exposes the c…
North Korean Missile Defense
The Center for Strategic and International Studies (CSIS) is a nonpartisan, nonprofit policy research organization dedicated to providing strategic insights and policy solutions to help decisionmakers chart a course toward a better world. The Andreas C. Dracopoulos iDeas Lab enhances CSIS's research with the latest in cutting-edge web technologies, design, …
NowThis Unveils Never-Before-Seen Musical Written by Steve Bannon
NowThis exclusively unearthed the full screenplay for Stephen K. Bannon's much talked about but never-before-seen rap musical. This formed part of the leading social news brand's in-depth reporting on a key Presidential adviser. By performing the table read and creating other videos on the subject, NowThis was aiming to both educate and entertain our audien…
Run With Us
As the Bulls prepared for the 2017-18 season, we were launching a new multi-year campaign with several goals, including: make our team more relatable, deliver distinctive experiences and content, and remind fans that their support matters and rally them around the future of the team.Digital content could help advance these goals and, like many sports teams,…
Scientific Coffee
Taste of the Biltmore is an upscaled, charity fundraising and tasting event that is hosted by National Bank of Arizona. The two main objectives of our campaign were: Increase brand awareness of Taste of the Biltmore and Increase traffic to the website. Our goal was to have 1,200 guests for this year's event and 20 participating restaurants.
Seeker's "Wild Sex"
Seeker tells stories that explain the world through the lens of science. Our content inspires, educates, sparks curiosity and entertains. In the summer of 2017, Seeker was chosen as one of Facebook's official launch partners for their new platform, Watch. This was an opportunity for us to develop five new original series for the nascent platform and experi…
Shameless "Bar Rescue" Webisode Crossover
It started with 'a follow'. Last May, when Bar Rescue host Jon Taffer followed Shameless' twitter account, Showtime saw an opportunity. Taffer's show fixes up bar's that are being mismanaged and for eight seasons, Shameless has featured the 'diviest' bar on the South Side of Chicago -- The Alibi. Seeing an opportunity to connect the two story-worlds, Sho…
So Much Damage: The History of Image Comics
Our goal with this project was three-fold. First, display SYFY WIRE as a leader in premium video coverage of the comics industry. Second, highlight the brand's commitment to in depth, oral history style reporting. Third, showcase our commitment to long-form, high quality, documentary style video content.
Spike Presents State of the Art: Tim Goodman
Inspired by the artists featured on Spike's series Ink Master, many of whom began as illustrators, street artists, and even sculptors, we set out to develop a new multiplatform series that would tap into the passionate and driven fan base that flocks to the show and put a spotlight on more innovative creators making art in other nontraditional ways. Expandi…
StoryBooked
To seek to expand our horizons and to see the world is human nature, and to invite the opportunity for inspiration, we must travel. Exploring new places and seeing new things frees us from the everyday and enables us to see the world in a new light.Artists are often veteran and constant travelers. Learning more about the world around them is an important pa…
Surviving an Atomic Bomb
The Trump administration's provocative rhetoric against North Korea had been gaining traction for some time — and much of the online speculation included "what if" scenarios. A colleague of ours alerted us to an organization of atomic bomb survivors in the San Francisco Bay Area. We knew we had to speak to someone who had witnessed the power of a nuclear we…
The Ration Challenge
At AJ+, we cover the refugee crisis closely. But because of the vast amount of content vying for viewers' attention in their newsfeeds, we understand the need to find innovative ways to cover important stories that continue to shape our world. With this piece, we aimed to do just that: to cover the refugee crisis from a new angle that would keep the convers…
Warner Bros/Wonder Woman: Conan Trains With Wonder Woman - TBS
Wonder Woman's world-wide release was moved up, becoming the start-of-summer tent pole release for Warner Bros. Expectations were sky high. Warner Bros sought to align and activate the launch of Wonder Woman with CONAN's young, socially active audience.Turner and Team Coco turned this into a huge opportunity to achieve WB's objectives: • Create engaging ori…
What It Takes To Be A Small Business Owner #OurMotivation
What does it take to be a small business owner? Beyond business licenses, sales and services—what's the toll on the business owner, that person's family and how does it impact their day to day life? That's the untold story we wanted to tell. Our objective was to produce the first data-driven story that showed how all small business owners are connected acro…
What's Cooking With Julie Chrisley
What's Cooking With Julie Chrisley is a 10-part video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America's favorite matriarch invites fans into her kitchen as she whips up some of her favorite…
Xbox One X - E3 Trailer
With Xbox One X, Microsoft has built "the most powerful console ever made" delivering True 4K Gaming experiences to the masses. But as a marketer, how do you convey the promise of 4K gaming to consumers most likely viewing the trailer in standard HD? Our approach was born out of the notion that it's not just what you see that counts, it's how it makes you f…