11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Long Form Video

This award honors the most effective and creative use of long form video by a brand, agency or organization in a social media marketing campaign. Videos must be 2 or more minutes in length to qualify.

See previous winners and honorees here.

Finalists

finalist
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're ...
finalist
DRONEWEEK 2017
DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds, powers, and cures the world. Through 1 week of content, shot from the sky, we bring these stories to fans through a platform that's as innovative as the companies' technology.This year, DRONEWEEK's goal was to spread awareness about how GE is lea...
finalist
audience
Lip Sync Battle Preshow
Promote upcoming Lip Sync Battle episodes by showcasing exclusive interviews with episodic talent that teased their impending battles, rounded out with digital comedy segments that expanded the interview content and gave the digital exclusive show its own appointment-worthy value and identity.
finalist
OUMAR'S EXTRAORDINARY JOURNEY
"Burden"? "Criminal"? "Lost cause"? What we call refugee and migrant children matters. How we treat them matters. In the face of increasing xenophobia against refugee and migrant children, we wanted to remind people that love and compassion are the most powerful forces of humanity. Children uprooted by war, violence and poverty are children no m...
finalist
This Is Happening
Jukin and go90 set out to create a first-of-its-kind documentary series with the potential to forever change storytelling is it relates to contemporary events.From the tragic (Hurricane Harvey) to the inspiring (The Women's March) to the absurd (Fyre Festival), each episode of "This Is Happening" focuses on one major event that defined the cultu...

Nominees

#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Francisco to Honolulu. Known as the "Queen of the Skies," the Boeing 747 is a revolutionary aircraft that had built up a considerable fan base during its career and was loved by customers and crew alike. To commemorate the retirement of United's most memorable air...
Art of Ink
Present Spike viewers with a fresh new digital series covering the history and cultural significance of tattooing styles – aiming to attract both Ink Master fans and curious new viewers.
Clairity
While many publications are quick to cover fashion and beauty based off the current trends, Clairity is a video series introducing viewers to new fashion and beauty products from brands our host, Claire Peltier, believes is making a positive difference in the industry. These products not only help viewers look and feel good, but have a positive impact on ...
Delirious
The word "biker" traditionally conjures up images of Harleys, biker bars and black leather, but the modern-day street biker is none of these things. Today's bikers don't mix drinking with riding, they prefer small fast dirt bikes and they are often dressed in colorful outfits. The one commonality between the bikers of yesteryear and the ones you see on th...
Food Network on Facebook
Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 24 million followers everything they need on a consistent (and yummy) basis through engaging video via Facebook Live. With hundreds of Facebook Li...
Lebanon
During the filming of his "Guerra" music video, Residente decided to go to the border between Syria and Lebanon to film what life is like for those refugee camps.The documentary tells the story of more than 600 refugees who have been driven from their homes and trapped in a vicious cycle of contract servitude for almost a decade.The film-maker exposes the...
North Korean Missile Defense
The Center for Strategic and International Studies (CSIS) is a nonpartisan, nonprofit policy research organization dedicated to providing strategic insights and policy solutions to help decisionmakers chart a course toward a better world. The Andreas C. Dracopoulos iDeas Lab enhances CSIS's research with the latest in cutting-edge web technologies, design...
NowThis Unveils Never-Before-Seen Musical Written by Steve Bannon
NowThis exclusively unearthed the full screenplay for Stephen K. Bannon's much talked about but never-before-seen rap musical. This formed part of the leading social news brand's in-depth reporting on a key Presidential adviser. By performing the table read and creating other videos on the subject, NowThis was aiming to both educate and entertain our audi...
Run With Us
As the Bulls prepared for the 2017-18 season, we were launching a new multi-year campaign with several goals, including: make our team more relatable, deliver distinctive experiences and content, and remind fans that their support matters and rally them around the future of the team.Digital content could help advance these goals and, like many sports team...
Scientific Coffee
Taste of the Biltmore is an upscaled, charity fundraising and tasting event that is hosted by National Bank of Arizona. The two main objectives of our campaign were: Increase brand awareness of Taste of the Biltmore and Increase traffic to the website. Our goal was to have 1,200 guests for this year's event and 20 participating restaurants.
Seeker's "Wild Sex"
Seeker tells stories that explain the world through the lens of science. Our content inspires, educates, sparks curiosity and entertains. In the summer of 2017, Seeker was chosen as one of Facebook's official launch partners for their new platform, Watch. This was an opportunity for us to develop five new original series for the nascent platform and expe...
Shameless "Bar Rescue" Webisode Crossover
It started with 'a follow'. Last May, when Bar Rescue host Jon Taffer followed Shameless' twitter account, Showtime saw an opportunity. Taffer's show fixes up bar's that are being mismanaged and for eight seasons, Shameless has featured the 'diviest' bar on the South Side of Chicago -- The Alibi. Seeing an opportunity to connect the two story-worlds, S...
So Much Damage: The History of Image Comics
Our goal with this project was three-fold. First, display SYFY WIRE as a leader in premium video coverage of the comics industry. Second, highlight the brand's commitment to in depth, oral history style reporting. Third, showcase our commitment to long-form, high quality, documentary style video content.
Spike Presents State of the Art: Tim Goodman
Inspired by the artists featured on Spike's series Ink Master, many of whom began as illustrators, street artists, and even sculptors, we set out to develop a new multiplatform series that would tap into the passionate and driven fan base that flocks to the show and put a spotlight on more innovative creators making art in other nontraditional ways. Expan...
StoryBooked
To seek to expand our horizons and to see the world is human nature, and to invite the opportunity for inspiration, we must travel. Exploring new places and seeing new things frees us from the everyday and enables us to see the world in a new light.Artists are often veteran and constant travelers. Learning more about the world around them is an important ...
Surviving an Atomic Bomb
The Trump administration's provocative rhetoric against North Korea had been gaining traction for some time — and much of the online speculation included "what if" scenarios. A colleague of ours alerted us to an organization of atomic bomb survivors in the San Francisco Bay Area. We knew we had to speak to someone who had witnessed the power of a nuclear ...
The Ration Challenge
At AJ+, we cover the refugee crisis closely. But because of the vast amount of content vying for viewers' attention in their newsfeeds, we understand the need to find innovative ways to cover important stories that continue to shape our world. With this piece, we aimed to do just that: to cover the refugee crisis from a new angle that would keep the conve...
Warner Bros/Wonder Woman: Conan Trains With Wonder Woman - TBS
Wonder Woman's world-wide release was moved up, becoming the start-of-summer tent pole release for Warner Bros. Expectations were sky high. Warner Bros sought to align and activate the launch of Wonder Woman with CONAN's young, socially active audience.Turner and Team Coco turned this into a huge opportunity to achieve WB's objectives: • Create engaging o...
What It Takes To Be A Small Business Owner #OurMotivation
What does it take to be a small business owner? Beyond business licenses, sales and services—what's the toll on the business owner, that person's family and how does it impact their day to day life? That's the untold story we wanted to tell. Our objective was to produce the first data-driven story that showed how all small business owners are connected ac...
What's Cooking With Julie Chrisley
What's Cooking With Julie Chrisley is a 10-part video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America's favorite matriarch invites fans into her kitchen as she whips up some of her favori...
Xbox One X - E3 Trailer
With Xbox One X, Microsoft has built "the most powerful console ever made" delivering True 4K Gaming experiences to the masses. But as a marketer, how do you convey the promise of 4K gaming to consumers most likely viewing the trailer in standard HD? Our approach was born out of the notion that it's not just what you see that counts, it's how it makes you...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018