ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Clairity

Entered in Long Form Video

About this entry

While many publications are quick to cover fashion and beauty based off the current trends, Clairity is a video series introducing viewers to new fashion and beauty products from brands our host, Claire Peltier, believes is making a positive difference in the industry. These products not only help viewers look and feel good, but have a positive impact on the world, the environment, and hopefully the user's self-image, too. Features have included Lauren Singer of Trash Is For Tossers, the Bombas and Two Blind Brothers founders, and fashion brands like Slow Factory and Voz. The people behind featured brands and businesses have helped provide millions of socks to the homeless, empower thousands of women in Ghana, raise awareness for the ACLU and World Wildlife Fund, and provide funding to help cure blindness, among other efforts. By covering brands like this, Clairity re-establishes a sense of gratitude and love for an industry that's often criticized for its negative impact on the world and the consumer.

Why does this entry deserve to win?

Clairity FIRST looks for brands that have a positive mission at their core. The trendiness, or coolness, of it comes second. With that in mind, we develop a storyline, interviewing the people behind the brands and finding out what makes them so passionate about their work.

To execute, Claire handles the research, pulling sample products from various brands (when necessary) and testing them to find her favorites. Afterward, she works with A Plus' video team to finalize the logistics and plan shoots accordingly. Our shoots have been filmed in various locations in New York City as well as Long Island with the intent to find brands across the country to highlight in upcoming videos.

Results

Since launching in January 2017, the video series has garnered hundreds of thousands of views, with some episodes reaching an audience through Ashton Kutcher's Facebook page. We plan to film more episodes throughout 2018 the the intent to expand our audience and showcase the fashion and beauty industries in a positive light.

Media

Produced by

A Plus

Links

Entry Credits