entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

DRONEWEEK 2017

Finalist in Long Form Video

Gold Distinction in Branded Series

About this entry

DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds, powers, and cures the world. Through 1 week of content, shot from the sky, we bring these stories to fans through a platform that's as innovative as the companies' technology.

This year, DRONEWEEK's goal was to spread awareness about how GE is leading the transformation of the global energy ecosystem through cutting edge innovation. GE technology provides 1/3rd of the earth's electricity. With impact that massive, we knew this year we wanted to bring that home to our viewers — bigger and better than we ever have before.

Why does this entry deserve to win?

In a world where social content is shrinking and feeds are more crowded than ever, we decided to zig when others were zagging. We partnered with VICELAND to create one week of custom content on the network that would air during primetime. Our one hour blocks were filled with mini documentaries showcasing the GE technology from 5 sites around the globe, VICELAND episodes, as well as a special VICELAND host, GE scientist, and a drone expert to tie it all together. We also created content to live across GE-owned social networks, partner sites, trade publications, OOH and more to greet viewers with shorter form content to invite them into the DRONEWEEK universe.

Results

DRONEWEEK on VICELAND was the network's most successful co-branded show in history, with 96% positive social sentiment. Tune in numbers even beat out premieres of VICELAND Originals, far surpassing the benchmarks created by the network.

Media

Video for DRONEWEEK 2017

Produced by

Barbarian, GE

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City