ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Self-Defined (Social Campaigns)

Self-Defined

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Single-Platform

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Triller

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Twitch

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Multi-Platform

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Self-Defined (Social Engagement)

Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Sales

Strategy

Talent Management

Self-Defined

Team

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Legal Team

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PR Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

DRONEWEEK 2017

Finalist in Long Form Video

Gold Distinction in Branded Series

About this entry

DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds, powers, and cures the world. Through 1 week of content, shot from the sky, we bring these stories to fans through a platform that's as innovative as the companies' technology.

This year, DRONEWEEK's goal was to spread awareness about how GE is leading the transformation of the global energy ecosystem through cutting edge innovation. GE technology provides 1/3rd of the earth's electricity. With impact that massive, we knew this year we wanted to bring that home to our viewers — bigger and better than we ever have before.

Why does this entry deserve to win?

In a world where social content is shrinking and feeds are more crowded than ever, we decided to zig when others were zagging. We partnered with VICELAND to create one week of custom content on the network that would air during primetime. Our one hour blocks were filled with mini documentaries showcasing the GE technology from 5 sites around the globe, VICELAND episodes, as well as a special VICELAND host, GE scientist, and a drone expert to tie it all together. We also created content to live across GE-owned social networks, partner sites, trade publications, OOH and more to greet viewers with shorter form content to invite them into the DRONEWEEK universe.

Results

DRONEWEEK on VICELAND was the network's most successful co-branded show in history, with 96% positive social sentiment. Tune in numbers even beat out premieres of VICELAND Originals, far surpassing the benchmarks created by the network.

Media

Video for DRONEWEEK 2017

Produced by

Barbarian, GE

Link

Entry Credits