THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

Winner

Branded Series
winner
Guilty Party: Redefining Branded Entertainment for the Social Media Generation
How do you take a century old communications company and reposition it as the future of entertainme…

Finalists

Branded Series
finalist
gold honor
DRONEWEEK 2017
DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds…
Branded Series
finalist
silver honor
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
Branded Series
finalist
bronze honor
Club Mickey Mouse
Leverage Disney's vast social media presence on Facebook and Instagram to launch a reboot of Mickey…
Branded Series
finalist
bronze honor
audience honor
The Upstanders Campaign
Upworthy believes in the power of a well-told story to change minds and change the world. Not only …
Branded Series
finalist
Science and Star Wars
Objectives:Showcase IBM technology and demonstrate they're making cutting edge and transformational…

Nominees

Branded Series
#LifeAt: Discover small and midsize enterprises innovating and growing with SAP solutions
The "S" in "SAP" doesn't stand for sexy. We're an 88,000 employee, multinational enterprise softwar…
Branded Series
#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appeal…
Branded Series
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation.…
Branded Series
6 Days, 7 Nights
Marriott Rewards is one of the most well-known loyalty programs in the world; but when it came to y…
Branded Series
Best Cover Ever
Our goal was to connect some of the biggest musical superstars of today with potential stars of to…
Branded Series
finalist
bronze honor
Club Mickey Mouse
Leverage Disney's vast social media presence on Facebook and Instagram to launch a reboot of Mickey…
Branded Series
finalist
silver honor
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contr…
Branded Series
finalist
gold honor
DRONEWEEK 2017
DRONEWEEK is a franchise event we created for GE to showcase the massive infrastructure that builds…
Branded Series
Dove and Shonda Rhimes Launch Real Beauty Productions
For 60 years Dove has been a leader in championing real women who embrace their beauty on their own…
Branded Series
Finding Home in America
Each year, Zillow engages a team of government relations specialists and economists to put together…
Branded Series
Frestea X LINE: A Ramadan Chat Story
Ramadan season is very crowded with all kinds of brand trying to get precious attention, especially…
Branded Series
winner
Guilty Party: Redefining Branded Entertainment for the Social Media Generation
How do you take a century old communications company and reposition it as the future of entertainme…
Branded Series
HKIA Unseen
We all know how travelling through an airport works. But do we know what's going on behind the scen…
Branded Series
Hyundai’s Young Entrepreneurs Series with BuzzFeed
At Hyundai, making things better is at the heart of everything they do. It's why they question t…
Branded Series
Independent Moments
Stage 13 is Warner Bros.’ fearless, original digital content brand showcasing a new generation of i…
Branded Series
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back …
Branded Series
Man Crafted - Food Network
"Man Crafted" is a series that explores how creative people who live interesting and unique lifest…
Branded Series
Michael Kors: Glamour Games
Fashion gets a game-ified twist in the "Glamour Games" series. Created by the brand in 2015, the se…
Branded Series
Nutella® Originals Presents: Spread the Happy Series, Season 1
In partnership with Ferrero's Nutella, BP Studios created an episodic, multi-season digital series …
Branded Series
Party Fowl Horror Stories
Four Loko is a low-cost, high alcohol content drink targeted to a 21–25 year old niche. The brand l…
Branded Series
PwC Purpose + Profit Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series high…
Branded Series
Real People Make a Real Difference
In the 1990s, eBay was a pioneer of ecommerce that empowered anyone with an internet connection to …
Branded Series
Reframe This Space
A space is what you make it and The Frame TV was designed with style and creativity in mind. Our ob…
Branded Series
finalist
Science and Star Wars
Objectives:Showcase IBM technology and demonstrate they're making cutting edge and transformational…
Branded Series
Sonos 'Groove Is In The Home'
Our objective was to create an impactful and unexpected conversation around the launch of the first…
Branded Series
Southpaw Regional Wrestling
Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag band…
Branded Series
The Checkdown Samsung Galaxy Note S Pen Drawings
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
Branded Series
finalist
bronze honor
audience honor
The Upstanders Campaign
Upworthy believes in the power of a well-told story to change minds and change the world. Not only …
Branded Series
Think Faster - The World's Fastest AMA
In 2017 Audi launched Audi Sport, its ultra high-performance division, in the U.S. With competitors…
Branded Series
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video an…
Branded Series
Uncharted Discoveries - Travel Channel
Some of the best adventures are the ones you don't plan on taking. Travel Channel partnered with La…
Branded Series
Under Armour Basketball: Shoot Your Shot Season 1
As the most widely used and trusted platform within our target demographic, YouTube provides us wit…
Branded Series
What's Cooking With Julie Chrisley
What's Cooking With Julie Chrisley is a 10-part video series hosted by Julie Chrisley, star of the …
Branded Series
“Hola Papi!” The First Ever LGBTQ Advice Column from a Latinx Perspective
There is a huge gap in the LGBTQ world when it comes to content that relates to queer millennial au…
Branded Series
“Introducing” the Mrs. Maisels of Today
Amazon partnered with Elizabeth Banks' comedy-based digital, WhoHaha, to generate excitement and dr…