finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

Through the Lens: Cuba

Bronze Distinction in YouTube Partnership

Entered in Branded Series

About this entry

The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video and intimate conversations with the people of Cuba AdoramaTV sought to capture the culture, traditions and untouched beauty of Cuba.

Why does this entry deserve to win?

Through the Lens: Cuba brought 7 Sony Alpha Collective influencers to capture the untouched essence of Cuba through photo and video right as the travel embargo was lifted. The team travelled throughout the country with locals to discover everything Cuba has to offer. Throughout the trip the influencers captured and shared their experience through photos, videos, vlogs and articles.


Throughout the campaign Through The Lens: Cuba generated over 1200 pieces of content including videos, articles and social posts using hashtag #TTLCuba. The social campaign drove over 34 million potential impressions, over 900,000 engagements and over 250,000 video views through content shared by the influencers involved in the trip.


Video for Through the Lens: Cuba

Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City