THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…

Finalists

YouTube Partnership
finalist
gold honor
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to w…
YouTube Partnership
finalist
silver honor
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenome…
YouTube Partnership
finalist
bronze honor
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video an…
YouTube Partnership
finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2…
YouTube Partnership
finalist
audience honor
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showe…

Nominees

YouTube Partnership
finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2…
YouTube Partnership
Best Roommate Ever! Stephen Curry Rap by King Bach
Clorox tapped digital studio Portal A to develop and produce an influencer campaign designed to dri…
YouTube Partnership
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
YouTube Partnership
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
YouTube Partnership
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create …
YouTube Partnership
finalist
audience honor
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showe…
YouTube Partnership
Rocketing Into the News
I am a firm believer that people don't want to be sold to. People don't like ads. They don't like f…
YouTube Partnership
SORTEDfood: Game Changers
Brand USA sought to increase awareness of the USA in key international travel markets, specifically…
YouTube Partnership
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because…
YouTube Partnership
finalist
silver honor
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenome…
YouTube Partnership
finalist
bronze honor
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video an…
YouTube Partnership
finalist
gold honor
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to w…