THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 10th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Nominees

finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2…
Best Roommate Ever! Stephen Curry Rap by King Bach
Clorox tapped digital studio Portal A to develop and produce an influencer campaign designed to dri…
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create …
finalist
audience honor
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showe…
Rocketing Into the News
I am a firm believer that people don't want to be sold to. People don't like ads. They don't like f…
SORTEDfood: Game Changers
Brand USA sought to increase awareness of the USA in key international travel markets, specifically…
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because…
finalist
silver honor
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenome…
finalist
bronze honor
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video an…
finalist
gold honor
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to w…