THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Of the year

Large Agency of the Year Large Brand of the Year Large Non-profit of the Year Mid-sized Agency of the Year Mid-sized Brand of the Year Mid-sized Non-profit of the Year Small Agency of the Year Small Brand of the Year Small Non-profit of the Year

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 10th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…

Finalists

YouTube Partnership
finalist
gold honor
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to w…
YouTube Partnership
finalist
silver honor
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenome…
YouTube Partnership
finalist
bronze honor
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video an…
YouTube Partnership
finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2…
YouTube Partnership
finalist
audience honor
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showe…

Nominees

YouTube Partnership
finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2…
YouTube Partnership
Best Roommate Ever! Stephen Curry Rap by King Bach
Clorox tapped digital studio Portal A to develop and produce an influencer campaign designed to dri…
YouTube Partnership
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
YouTube Partnership
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
YouTube Partnership
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create …
YouTube Partnership
finalist
audience honor
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showe…
YouTube Partnership
Rocketing Into the News
I am a firm believer that people don't want to be sold to. People don't like ads. They don't like f…
YouTube Partnership
SORTEDfood: Game Changers
Brand USA sought to increase awareness of the USA in key international travel markets, specifically…
YouTube Partnership
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because…
YouTube Partnership
finalist
silver honor
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenome…
YouTube Partnership
finalist
bronze honor
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video an…
YouTube Partnership
finalist
gold honor
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to w…