ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, and …

Finalists

YouTube Partnership
finalist
gold
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to watch our ads.
YouTube Partnership
finalist
silver
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenomenon, The Walking Dead from the leading mobile game developer, Next Games.The overall objectives were to drive awareness with target audiences, increase positive social sentiment and drive installs of the game from U.S. and global audiences. To achiev…
YouTube Partnership
finalist
bronze
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video and intimate conversations with the people of Cuba AdoramaTV sought to capture the culture, traditions and untouched beauty of Cuba.
YouTube Partnership
finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2017– but he wasn't interested in a brand deal – until he realized that he could just give the money away. MrBeast has gone on to create a series of videos promoting Quidd's app while giving $100k+ away to a variety of people including the homeless, p…
YouTube Partnership
finalist
audience
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showed no sign of slowing down. However, PetSmart faced a challenge: their YouTube channel was stagnant. Outdated training videos were no longer resonating with the audiences they needed to reach. PetSmart wanted to breathe new life into their YouTube cha…

Nominees

YouTube Partnership
Best Roommate Ever! Stephen Curry Rap by King Bach
Clorox tapped digital studio Portal A to develop and produce an influencer campaign designed to drive awareness among millennials for one of its flagship products, the Brita Stream. The campaign, which featured social media star King Bach and NBA legend Stephen Curry, introduced the Stream to audiences in an entertaining and fresh way while making the produ…
YouTube Partnership
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're close to eac…
YouTube Partnership
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create fun, high energy custom content around the series that people would actually want to watch! To align with SONIC's multiplatform partnership, the goal was to find influencer talent in the music space who could build up excitement for SONIC's Happy Hour and take…
YouTube Partnership
Rocketing Into the News
I am a firm believer that people don't want to be sold to. People don't like ads. They don't like feeling like every interaction they have with a company is a "transactional", "buy our product" interaction. People want to connect and be connected with. People want to be treated like people, not merely "potential customers". And this where is where my prove…
YouTube Partnership
SORTEDfood: Game Changers
Brand USA sought to increase awareness of the USA in key international travel markets, specifically the United Kingdom. Partnering with Sparkloft Media, our team set an objective: work with a YouTube influencer to tour the USA and develop relevant and entertaining video content in order to increase conversation in the United Kingdom about the USA as a trave…
YouTube Partnership
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because they're by your side. You see the same things. You feel the same feels. You're forever bonded by the experience of being there together. Our objective was to authentically bring this experience to millions, while growing SeatGeek's business.