13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 10th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

See previous winners and honorees here.

Winner

YouTube Partnership
winner
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, and …

Finalists

YouTube Partnership
finalist
gold
VIVO View Tube
The objective was to attract the attention of attention-deficit Indian Millennial and get them to watch our ads.
YouTube Partnership
finalist
silver
The Walking Dead: No Man’s Land With Lele Pons, Anwar Jibawi, Rudy Mancuso, & Grant Thompson
The Walking Dead: No Man's Land is the official mobile game of AMC's hit TV series and cult phenomenon, The Walking Dead from the leading mobile game developer, Next Games.The overall objectives were to drive awareness with target audiences, increase positive social sentiment and drive installs of the game from U.S. and global audiences. To achiev…
YouTube Partnership
finalist
bronze
Through the Lens: Cuba
The goal of Through the Lens: Cuba was to reveal Cuba as no one has before. Through photo, video and intimate conversations with the people of Cuba AdoramaTV sought to capture the culture, traditions and untouched beauty of Cuba.
YouTube Partnership
finalist
Beast & Quidd: Giving away $100k+ and everybody wins...
Quidd had sponsored hundreds of Youtubers when they first reached out to MrBeast in the Spring of 2017– but he wasn't interested in a brand deal – until he realized that he could just give the money away. MrBeast has gone on to create a series of videos promoting Quidd's app while giving $100k+ away to a variety of people including the homeless, p…
YouTube Partnership
finalist
audience
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showed no sign of slowing down. However, PetSmart faced a challenge: their YouTube channel was stagnant. Outdated training videos were no longer resonating with the audiences they needed to reach. PetSmart wanted to breathe new life into their YouTube cha…

Nominees

YouTube Partnership
Best Roommate Ever! Stephen Curry Rap by King Bach
Clorox tapped digital studio Portal A to develop and produce an influencer campaign designed to drive awareness among millennials for one of its flagship products, the Brita Stream. The campaign, which featured social media star King Bach and NBA legend Stephen Curry, introduced the Stream to audiences in an entertaining and fresh way while making the produ…
YouTube Partnership
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're close to eac…
YouTube Partnership
Lip Sync Battle & Sonic present: SketchShe
Looking to cash in on the shareable phenomenon of Lip Sync Battle, SONIC looked to Spike to create fun, high energy custom content around the series that people would actually want to watch! To align with SONIC's multiplatform partnership, the goal was to find influencer talent in the music space who could build up excitement for SONIC's Happy Hour and take…
YouTube Partnership
Rocketing Into the News
I am a firm believer that people don't want to be sold to. People don't like ads. They don't like feeling like every interaction they have with a company is a "transactional", "buy our product" interaction. People want to connect and be connected with. People want to be treated like people, not merely "potential customers". And this where is where my prove…
YouTube Partnership
SORTEDfood: Game Changers
Brand USA sought to increase awareness of the USA in key international travel markets, specifically the United Kingdom. Partnering with Sparkloft Media, our team set an objective: work with a YouTube influencer to tour the USA and develop relevant and entertaining video content in order to increase conversation in the United Kingdom about the USA as a trave…
YouTube Partnership
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because they're by your side. You see the same things. You feel the same feels. You're forever bonded by the experience of being there together. Our objective was to authentically bring this experience to millions, while growing SeatGeek's business.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!