THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best Influencer & Celebrity YouTube Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a campaign, project or video for YouTube.

Winner

YouTube Partnership
winner
Undercover Lyft
The Undercover Lyft digital series was designed to create a cultural moment to give the public anot…

Finalists

YouTube Partnership
finalist
audience honor
Adorama's "Top Photographer with Nigel Barker"
When someone sees an impactful image, they are often left with questions. Who shot this? How did th…
YouTube Partnership
finalist
Goodwill® Ambassadors
Goodwill® is made up of a network of 163 local organizations in the United States and Canada who co…
YouTube Partnership
finalist
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
YouTube Partnership
finalist
Scott® Tube-Free Impact-FULL Crash with Roman Atwood
Scott® Tube-Free was challenged to create buzz for a product that had been in market for six years.…
YouTube Partnership
finalist
YouTube #voteIRL
Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter t…

Nominees

YouTube Partnership
#LuckIsNoCoincidence
2016's summer's European Championship saw UNIBET go head-to-head with the other giants of the categ…
YouTube Partnership
finalist
audience honor
Adorama's "Top Photographer with Nigel Barker"
When someone sees an impactful image, they are often left with questions. Who shot this? How did th…
YouTube Partnership
finalist
Goodwill® Ambassadors
Goodwill® is made up of a network of 163 local organizations in the United States and Canada who co…
YouTube Partnership
Launching a new smartphone by strapping it to a 10’ rocket
As the creator of the first smartphone, Motorola has a storied history of innovation. But over time…
YouTube Partnership
finalist
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
YouTube Partnership
Nordstrom Rack x Kin Community 2016 Partnership
The objectives were to increase brand awareness amongst millennial female shoppers and position Nor…
YouTube Partnership
PewDiePie - My New Car II
Introduced to the public in September 2016 at the Paris Motor Show, the new Nissan MICRA challenged…
YouTube Partnership
finalist
Scott® Tube-Free Impact-FULL Crash with Roman Atwood
Scott® Tube-Free was challenged to create buzz for a product that had been in market for six years.…
YouTube Partnership
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for…
YouTube Partnership
winner
Undercover Lyft
The Undercover Lyft digital series was designed to create a cultural moment to give the public anot…
YouTube Partnership
finalist
YouTube #voteIRL
Knowing that the US Presidential Election would be a major cultural moment in 2016 and that voter t…
YouTube Partnership
truth x Aaron's Animals
truth is a nationally recognized non-profit youth brand that combats smoking among teens.Smoking, a…