entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

PwC Purpose + Profit Video Series

Entered in Branded Series, Branded Content

About this entry

The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series highlights cutting edge organizations and inspiring leaders who are finding sustainable solutions to many of the world's toughest issues. Our goal is to raise awareness and inspire dialogue around the important role of purpose in business by generating views, awareness, and conversations around our Huffington Post video series.

Why does this entry deserve to win?

We're passionate about purpose -- about helping people to embrace their purpose while being led by their values and behaviors. We're also passionate about the role of storytelling in creating continued and dynamic dialogue as it relates to purpose. It was through these combined passions that we decided to create a video series in collaboration with Ryot Studio and The Huffington Post. The series is focused on what we can and are doing to create purposeful enterprises that are benefiting people, communities and society-at-large without sacrificing profit. Each video features a unique organization that is making waves as disruptors, innovators, and purpose-driven leaders in their industries. The two videos summarized below have been featured and promoted with collaboration from Ryot Studio, Huffington Post, and PwC in an effort to bring humanity to business through purpose. The case studies below were selected based on their human stories: each looked to address the purpose of the company's founder, and each took things one step further by aligning their business needs with important and relevant social issues where they saw the potential for impact.

Featured Enterprises:

Dock to Dish – Farm to Table for the Ocean: A supply-driven, community-based, "3P" seafood sourcing program providing chefs and members of a cooperative direct dock access to fresh, wild, sustainable seafood that is accurately curated and traceable to the source of origin and fisher who harvested the haul.

Stony Creek Colors – Bio-Based Textile Dyes: A bio-based textile dye company near Nashville, TN. They improve profitability and ecosystem health for tobacco farmers, helping them transition to indigo farming. And they empower designers, brands, and mills with greater transparency and traceability. Their bio-based dyes help create honest, clean, healthy clothing. From seed to closet, they're transforming the fashion industry and the world.

Results

So far two videos have been produced, generating over 265,000 views! We have also generated over 58,500 social actions and over 845,400 social impressions promoting our purpose messaging and engaging communities in conversations around the importance of purpose within competitive business environments. We have garnered tremendously positive sentiment and engagement around the campaign, inspiring communities and business leaders to prioritize the integration of purpose and business.

Media

Video for PwC Purpose + Profit Video Series

Produced by

PwC with the Huffington Post and Ryot Studio

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018