ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

PwC Purpose + Profit Video Series

Entered in Branded Series, Branded Content

About this entry

The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series highlights cutting edge organizations and inspiring leaders who are finding sustainable solutions to many of the world's toughest issues. Our goal is to raise awareness and inspire dialogue around the important role of purpose in business by generating views, awareness, and conversations around our Huffington Post video series.

Why does this entry deserve to win?

We're passionate about purpose -- about helping people to embrace their purpose while being led by their values and behaviors. We're also passionate about the role of storytelling in creating continued and dynamic dialogue as it relates to purpose. It was through these combined passions that we decided to create a video series in collaboration with Ryot Studio and The Huffington Post. The series is focused on what we can and are doing to create purposeful enterprises that are benefiting people, communities and society-at-large without sacrificing profit. Each video features a unique organization that is making waves as disruptors, innovators, and purpose-driven leaders in their industries. The two videos summarized below have been featured and promoted with collaboration from Ryot Studio, Huffington Post, and PwC in an effort to bring humanity to business through purpose. The case studies below were selected based on their human stories: each looked to address the purpose of the company's founder, and each took things one step further by aligning their business needs with important and relevant social issues where they saw the potential for impact.

Featured Enterprises:

Dock to Dish – Farm to Table for the Ocean: A supply-driven, community-based, "3P" seafood sourcing program providing chefs and members of a cooperative direct dock access to fresh, wild, sustainable seafood that is accurately curated and traceable to the source of origin and fisher who harvested the haul.

Stony Creek Colors – Bio-Based Textile Dyes: A bio-based textile dye company near Nashville, TN. They improve profitability and ecosystem health for tobacco farmers, helping them transition to indigo farming. And they empower designers, brands, and mills with greater transparency and traceability. Their bio-based dyes help create honest, clean, healthy clothing. From seed to closet, they're transforming the fashion industry and the world.

Results

So far two videos have been produced, generating over 265,000 views! We have also generated over 58,500 social actions and over 845,400 social impressions promoting our purpose messaging and engaging communities in conversations around the importance of purpose within competitive business environments. We have garnered tremendously positive sentiment and engagement around the campaign, inspiring communities and business leaders to prioritize the integration of purpose and business.

Media

Video for PwC Purpose + Profit Video Series

Produced by

PwC with the Huffington Post and Ryot Studio

Links

Entry Credits