THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Nominees

"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
#BigMacForThat - Bringing The Swagger Back with Sam Tsui
The Big Mac is a McDonald's classic and one of the restaurant's signature products. In early 2017,…
@TheCheckdown presented by Samsung
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
Best Fiends Animated Shorts
Seriously, the creators of the hit mobile games Best Fiends and Best Fiends Forever, is building an…
Briggs & Stratton and Resolution Media Enhance Website Performance with Strategic Quick Answers Cont
One of the greatest strengths Briggs & Stratton provides on its site is the content of its How-To …
Citi JoyTM+ BuzzFeed Ball Pit Proposal
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel.…
finalist
Coach Dad: Father’s Day Surprise
Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in…
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …
finalist
Eat The Ice Cream
Lord Danger was asked by Halo Top Creamery to "make something weird for the internet " the goal was…
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the cons…
Get To Know James Arthur
A marketing partnership between MTV and Extra Gum was created to help build and expand Extra Gum's …
Grooming Solutions For Men: A Test Drive
To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to expla…
Hertz 2017 Content Marketing Program
Objective: Leverage branded content to position Hertz as the conduit through which travelers can re…
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This ide…
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enoug…
Karma Solar Eclipse One Day Commercial
Karma wanted to match the extraordinary nature of the 2017 solar eclipse with a piece of contnet th…
winner
MDNA Skin
We architected a digital content campaign for Madonna, the biggest name in pop music, who brough…
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with thi…
Mr. Robot: Daily Five/Nine
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate …
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player …
One Night Only & GEICO: A Night of Surprises
Joining in one of Spike's biggest nights of the year, One Night Only: Alec Baldwin, GEICO wanted to…
Onion Labs for BMO Harris Bank
As recent studies continue to inform, total mobile usage keeps growing while traditional browser us…
Orlando Magic Tip-Off Campaign
The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demograph…
PwC Purpose + Profit Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series high…
Rebecca Taylor Shorts
Rebecca Taylor approached IDOL to produce a video series telling the story behind the brand, and ut…
finalist
audience honor
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more…
SYFY25: Origin Stories
2017 marked an important milestone in the continued evolution of SYFY. We repositioned ourselves as…
Southpaw Regional Wrestling
Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag band…
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's la…
Taco Bell and MTV Celebrate Best New Artist with DNCE
MTV'S Video Music Awards are consistently one of the biggest nights of pop-culture and music with …
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunat…
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with …
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutrit…
finalist
This is Summer
Hollister Co., the global retail brand celebrating the spirit of endless summer, partnered with Awe…
Toys"R"Us Toy Box Season 2 Influencer Campaign
Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time f…
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…
finalist
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of …