11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best use of Branded Content
This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.
See previous winners and honorees here.
We architected a digital content campaign for Madonna, the biggest name in pop music, who brought her eponymous skin care line, MDNA Skin, to the US this summer. We teamed up with our PR department and Japanese mega corporation MTG to create a robust, 25-video program that includes how-to, viral, and advertorial branded content. Aimed at spre...
Coach Dad: Father’s Day Surprise
Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in Canada. More than 70 per cent of Canadians live outside a city with a children's hospital, so when a child becomes seriously ill families must travel hundreds of kilometers to receive the treatment and care their child needs. Founded in 1982, RMHC...
Eat The Ice Cream
Lord Danger was asked by Halo Top Creamery to "make something weird for the internet " the goal was to find an offbeat and interesting way to garner interest and awareness of the brand outside of its current customer base. Lord Danger wanted to produce memorable creative that would stand out in the noisy digital landscape. Ultimately, we wanted ...
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more purchases and pies eaten than any other time of year.While teams are fighting for yards, brands are fighting for eyeballs and eating occasions. During this competitive time, DIGIORNO® needed to break through to inspire the "planned" occasions typi...
This is Summer
Hollister Co., the global retail brand celebrating the spirit of endless summer, partnered with AwesomenessTV with the objective of creating a unique brand experience that would drive a deeper and more meaningful, authentic relationship with the brands' shared Gen-Z audience through discovery and entertainment.Considering the unique consumption ...
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees. Over the last 5 years, the WestJet Christmas campaign has been a highly anticipated annual event for media and fans of the brand alike. The go...
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looking to cr...
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platform known for its unique point of view and highly-visual, glossy print magazine that covers global soccer from an American perspective.Kovert Creative wanted to create a piece of sharable digital content that would not only generate views and press coverage ...
#BigMacForThat - Bringing The Swagger Back with Sam Tsui
The Big Mac is a McDonald's classic and one of the restaurant's signature products. In early 2017, the brand relaunched the beloved Big Mac as a part of the new Big Mac family; for a limited time, the fast-food chain featured three unique sizes suitable for any Big Mac customer. The lineup starred the all-new Mac Jr. (for those who wanted a little less),...
@TheCheckdown presented by Samsung
The Checkdown is a social-driven football-focused digital and social media property focused exclusively on "social news," with a steady stream of stories that fans are, or will be, talking about right now.The Checkdown translates the games most chuckle-worthy, heartwarming, inspiring, and epic stories into relevant social features. In partnership with Sam...
Best Fiends Animated Shorts
Seriously, the creators of the hit mobile games Best Fiends and Best Fiends Forever, is building an entertainment brand through mobile gaming experiences. Just like a Hollywood studio might have a television show or a film as the key foundation for a franchise, Seriously treats its mobile apps the same way.Seriously has a vision that future entertainment ...
Briggs & Stratton and Resolution Media Enhance Website Performance with Strategic Quick Answers Cont
One of the greatest strengths Briggs & Stratton provides on its site is the content of its How-To and FAQ sections, which targets questions a searcher may have about engines and lawn mower products. With the 2014 rollout of Quick Answers by Google, Briggs & Stratton observed that the new method of presenting relevant content easily aligned with existing ...
Citi JoyTM+ BuzzFeed Ball Pit Proposal
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel." In order to establish Citi as more than a bank for financial transactions to a brand that is relevant to people's everyday life moments, big and small, we activated unexpected on- and off-line experiences to surprise & delight consumers. The goal was to cr...
Culture of Proximity 1.0
As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We live in a cultural moment where trends move at unprecedented rate, and every day we're reacting and adjusting to something new. Individuals, social groups, crowds, subcultures and mass culture have collapsed into one organic, chaotic entity. We're close to e...
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the consumer connection between Finish Line and the latest and greatest sneakers3. Plug into all platforms and consumer types to extend the brand content Goals:1. Content visibility2. Site Traffic 3. Social community growth4. Deliver culture energy into national sto...
Get To Know James Arthur
A marketing partnership between MTV and Extra Gum was created to help build and expand Extra Gum's brand equity of "meaningful connections" within a music entertainment platform and engage young Millennial consumers in an authentic way. The partnership leveraged the credibility of MTV's Video Music Awards show ("VMAs") and the connection it has to the big...
Grooming Solutions For Men: A Test Drive
To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-to" use the products or to hard-sell customers on the products, but to grab their attention through dry humor and entertainment. Our target was the modern man who values quality, appearance, health, and style. While we wanted to consider the groomi...
Hertz 2017 Content Marketing Program
Objective: Leverage branded content to position Hertz as the conduit through which travelers can reimagine travel as something more extraordinary. Goals:1. Traffic: Drive search, social, and referral traffic to hertz blog.2. Engagement: Increase engagement with Hertz branded content.3. Conversion: Convert that traffic into booked car rental reservations.
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things on their minds. Rather than be bogged down with adult responsibilities, they would much rather enjoy their newfound freedom and indulge in what makes them happy.Having entered adulthood with their whole lives ahead of them, it comes as no surprise that most ...
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This idea is rooted in our purpose as an organization: to "care for people so they can be their best." For 50 years Hyatt Regency hotels have championed the power of bringing groups of people together – through understanding - to create connections and build communi...
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enough." We needed to convince the modern mom that her family deserves better than a troublesome old computer by breaking through the holiday clutter, and help her justify purchasing a new PC.
Karma Solar Eclipse One Day Commercial
Karma wanted to match the extraordinary nature of the 2017 solar eclipse with a piece of contnet that was just as breathtaking. In doing so, the team set out to produce a TV commercial from the "path of totality" and turn it around in less than 24 hours. Shooting in 8K, the team placed cameras and cars at 3 different locations across the country in the pa...
Meet an Owner: Daniel Tosh
Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with this phenomenon in mind, Subaru looked to its community of passionate owners to share their own personal video-love letters to their cars on Subaru's new MeetAnOwner.com hub. Casting a wide net of submissions for their site, Subaru aimed to feature real owners ...
Mr. Robot: Daily Five/Nine
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate and passionate fandom worldwide. The series follows a mysterious, underground hacker collective, fsociety, in their fight against income inequality and corporate greed. In their history-making hack—referred to as "5/9," the day on which the hack occurred-- f...
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player in this space needs a strong launch story. So when OREO decided to enter the candy world by combining OREO cookie with Milka chocolate, we knew we needed a huge platform to announce that America had a new snacking power-couple.
One Night Only & GEICO: A Night of Surprises
Joining in one of Spike's biggest nights of the year, One Night Only: Alec Baldwin, GEICO wanted to make a big impact as a sponsor of the star-studded Hollywood event to celebrate true legends of comedy. Looking to align GEICO with the celebratory black tie event, both during the linear broadcast and across the expansive digital and social presence surrou...
Onion Labs for BMO Harris Bank
As recent studies continue to inform, total mobile usage keeps growing while traditional browser usage has dropped significantly. This has not only changed the baseline for what is expected by brands within the mobile ecosystem but also the way consumers manage their money. For brands within the banking sector, offering a mobile app isn't about getting ah...
Orlando Magic Tip-Off Campaign
The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demographics throughout Central Florida and capturing every moment on social media for fans to share.Partnering with Florida Hospital, a leading hospital in medical research and innovation, the Magic included a special co-branded Florida Hospital Tip Off logo in each...
PwC Purpose + Profit Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series highlights cutting edge organizations and inspiring leaders who are finding sustainable solutions to many of the world's toughest issues. Our goal is to raise awareness and inspire dialogue around the important role of purpose in business by generating views, aw...
Rebecca Taylor Shorts
Rebecca Taylor approached IDOL to produce a video series telling the story behind the brand, and utilizing Rebecca herself as the main subject. Rebecca wanted to connect with her customers more closely and we saw this video series as the perfect opportunity to do so. The branded content was used on RebeccaTaylor.com and on their social platforms to build ...
SYFY25: Origin Stories
2017 marked an important milestone in the continued evolution of SYFY. We repositioned ourselves as a genre lifestyle brand, and celebrated our 25th anniversary as a cable channel. Part of our rebrand was aligning ourselves more closely with fan culture and celebrating fandoms of all different types. We set out to give fans of sci-fi, horror and fantasy u...
Southpaw Regional Wrestling
Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag bands of wrestlers ran their own local promotions with low budget television shows that only aired in small markets. WWE paid tribute to our industry's forgotten past with the original web comedy series Southpaw Regional Wrestling.Starring John Cena as beleaguer...
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's latest promotion with Sony Pictures and Marvel Comics, we faced unique challenges for "Spider Man: Homecoming": How do we integrate the new 2018 A8, which we weren't allowed to show due to a media embargo, and tout its driver-assistance technology, all with a ...
Taco Bell and MTV Celebrate Best New Artist with DNCE
MTV'S Video Music Awards are consistently one of the biggest nights of pop-culture and music with Taco Bell as a longstanding, presenting partner of the Best New Artist Award category that includes multiplatform voting promotion and a pre-VMA concert event. Building upon our six-year partnership success, our objective was to champion Taco Bell's ownershi...
The Order of Cholula: Founding a Cult of Flavor
For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunately, his adventurous, optimistic outlook on life has transferred to his love of food, which he sees as a palate-challenging experience. When it comes to hot sauce, the champion of all condiments, he needs more than pure heat: he needs flavor. His search begi...
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands the world over: how to cut through the noise of a heavily saturated media world. A world in which people were so de-sensitized to media that they would ign...
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutritional products. Since our inception, we have made it our mission to help our customers Thrive Every Day, by offering best in class solutions to help fuel their wellness journey.As a health and wellness authority with more than forty years in the specialty re...
Toys"R"Us Toy Box Season 2 Influencer Campaign
Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time for unstructured play driven by their imaginations and inventiveness. To actualize this brand mission, Toys"R"Us first partnered with ABC and Mattel to support reality television show, The Toy Box. In this TV series, passionate toy inventors presented their u...
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic...
Urban Pie: One Steamy Night with Manon Mathews
Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban-dwelling millennials with progressive and sophisticated tastes. Since launch in 2016, Urban Pie has been breaking the mold of traditional frozen pizza, offering a unique "flavor adventure" and dine-in experience. With an established brand identity, it was i...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
Share this Shorty Awards page