Best use of Branded Content in Social Media - Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 10th Annual Shorty Awards Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.

Winner

Branded Content

We architected a digital content campaign for Madonna, the biggest name in pop music, who brough…

Finalists

Branded Content

Coach Dad: Father’s Day Surprise

Ronald McDonald House Charities® Canada (RMHC) is the solution to a problem that few know exists in…

Branded Content

Eat The Ice Cream

Lord Danger was asked by Halo Top Creamery to "make something weird for the internet " the goal was…

Branded Content

Rise to the Occasion: A Pizza Anthem

January and February are the most competitive months for football teams – and for pizza – with more…

Branded Content

Hollister Co., the global retail brand celebrating the spirit of endless summer, partnered with Awe…

Branded Content

WestJet Christmas Miracle: 12 Flights of Christmas

At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of …

Nominees

Branded Content

Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…

Branded Content

"Howler Soccer Ball Phone"

In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…

Branded Content

#BigMacForThat - Bringing The Swagger Back with Sam Tsui

The Big Mac is a McDonald's classic and one of the restaurant's signature products. In early 2017,…

Branded Content

@TheCheckdown presented by Samsung

The Checkdown is a social-driven football-focused digital and social media property focused exclusi…

Branded Content

Best Fiends Animated Shorts

Seriously, the creators of the hit mobile games Best Fiends and Best Fiends Forever, is building an…

Branded Content

Briggs & Stratton and Resolution Media Enhance Website Performance with Strategic Quick Answers Cont

One of the greatest strengths Briggs & Stratton provides on its site is the content of its How-To …

Branded Content

Citi JoyTM+ BuzzFeed Ball Pit Proposal

2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel.…

Branded Content

Culture of Proximity 1.0

As marketers, it's critical to stay on the pulse of the culture in which our consumers operate. We …

Branded Content

Finish Line X Migos - Huncho Brons

1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the cons…

Branded Content

Get To Know James Arthur

A marketing partnership between MTV and Extra Gum was created to help build and expand Extra Gum's …

Branded Content

Grooming Solutions For Men: A Test Drive

To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to expla…

Branded Content

Hertz 2017 Content Marketing Program

Objective: Leverage branded content to position Hertz as the conduit through which travelers can re…

Branded Content

How Singapore inspired millennials to say #ICanAdult

For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …

Branded Content

Hyatt Regency & World of Hyatt: "Come Together"

World of Hyatt is built on the simple idea that a little understanding goes a long way. This ide…

Branded Content

Intel Q4 '17 Refresh Co-Created Content: FMG & Vox

Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enoug…

Branded Content

Karma Solar Eclipse One Day Commercial

Karma wanted to match the extraordinary nature of the 2017 solar eclipse with a piece of contnet th…

Branded Content

Meet an Owner: Daniel Tosh

Falling just shy of cultish, Subaru owners are an evangelical and loyal consumer base. And with thi…

Branded Content

Mr. Robot: Daily Five/Nine

USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate …

Branded Content

OREO Chocolate: Arriving in Style

The chocolate category is dominated by household names like Snickers and Hershey's: any new player …

Branded Content

One Night Only & GEICO: A Night of Surprises

Joining in one of Spike's biggest nights of the year, One Night Only: Alec Baldwin, GEICO wanted to…

Branded Content

Onion Labs for BMO Harris Bank

As recent studies continue to inform, total mobile usage keeps growing while traditional browser us…

Branded Content

Orlando Magic Tip-Off Campaign

The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demograph…

Branded Content

PwC Purpose + Profit Video Series

The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series high…

Branded Content

Rebecca Taylor Shorts

Rebecca Taylor approached IDOL to produce a video series telling the story behind the brand, and ut…

Branded Content

SYFY25: Origin Stories

2017 marked an important milestone in the continued evolution of SYFY. We repositioned ourselves as…

Branded Content

Southpaw Regional Wrestling

Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag band…

Branded Content

Spider-Man, Driver's Test

Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's la…

Branded Content

Taco Bell and MTV Celebrate Best New Artist with DNCE

MTV'S Video Music Awards are consistently one of the biggest nights of pop-culture and music with …

Branded Content

The Order of Cholula: Founding a Cult of Flavor

For millennial guys, #adulting is no longer a distant thought, it's hitting at full speed. Fortunat…

Branded Content

In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with …

Branded Content

The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media

The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutrit…

Branded Content

Toys"R"Us Toy Box Season 2 Influencer Campaign

Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time f…

Branded Content

Unlikely Gadgets

EF Englishlive is one of the largest online English school in the world. The goal of the campaign w…

Branded Content

Urban Pie: One Steamy Night with Manon Mathews

Urban Pie is PIZZA reimagined for the modern day – catering to trendy, technologically-savvy, urban…