To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-to" use the products or to hard-sell customers on the products, but to grab their attention through dry humor and entertainment. Our target was the modern man who values quality, appearance, health, and style. While we wanted to consider the grooming-advertising zeitgeist, the aim
was to create something original.
Recruit new customers and drive awareness and engagement through humor.
Over 44K views on YouTube and Instagram.
