THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 10th Annual Shorty Awards

Grooming Solutions For Men: A Test Drive

Entered in Branded Content

About this entry

To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-­to" use the products or to hard-­sell customers on the products, but to grab their attention through dry humor and entertainment. Our target was the modern man who values quality, appearance, health, and style. While we wanted to consider the grooming-­advertising zeitgeist, the aim

was to create something original.

Why does this entry deserve to win?

Recruit new customers and drive awareness and engagement through humor.

Results

Over 44K views on YouTube and Instagram.

Media

Video for Grooming Solutions For Men: A Test Drive

Entrant Company / Organization Name

Kiehl's Since 1851

Link

Entry Credits