entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Grooming Solutions For Men: A Test Drive

Entered in Branded Content

About this entry

To get users to lean into the Kiehl's Men's Grooming Solutions line. Our objective was not to explain "how-­to" use the products or to hard-­sell customers on the products, but to grab their attention through dry humor and entertainment. Our target was the modern man who values quality, appearance, health, and style. While we wanted to consider the grooming-­advertising zeitgeist, the aim

was to create something original.

Why does this entry deserve to win?

Recruit new customers and drive awareness and engagement through humor.


Over 44K views on YouTube and Instagram.


Video for Grooming Solutions For Men: A Test Drive

Produced by

Kiehl's Since 1851


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018