ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

SYFY25: Origin Stories

Entered in Branded Content

About this entry

2017 marked an important milestone in the continued evolution of SYFY. We repositioned ourselves as a genre lifestyle brand, and celebrated our 25th anniversary as a cable channel. Part of our rebrand was aligning ourselves more closely with fan culture and celebrating fandoms of all different types. We set out to give fans of sci-fi, horror and fantasy up close and personal access to luminaries in the space, and more importantly their untold stories. Our 25th anniversary was the perfect platform to launch our original podcast series SYFY25: Origin Stories, hosted by genre superfan Adam Savage.

Why does this entry deserve to win?

SYFY25: Origin Stories, is a nostalgic celebration of all things science fiction. In this podcast series Adam sits down with creators, thought-leaders, and celebrity fans to discuss the moments, people, and milestones that have changed the genre universe forever. From revealing personal anecdotes to deep philosophical discussions, there's something for every fan. Guests include genre heavyweights from Chris Hardwick, Frank Oz, and Kevin Smith, to Neil Gaiman, DC Fontana and Ron Moore, among many others. More than anything, this podcast is an invitation to enter the worlds of genre creators.

It was also important for us to capture the energy and excitement that our interviewees displayed in our podcasts across multiple media. In addition to offering the traditional auditory experience of a podcast, we animated 8 vignettes from the podcast that we felt highlighted the wonder and excitement of what it means to be a fan.

Results

The SYFY25: Origin Stories podcast truly encapsulates what SYFY is all about: a love of the genre. It does so with an auditory and visual experience that connects fans with their heroes, which is ultimately what fandom is all about.

Produced by

SYFY Digital

Link

Entry Credits