ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

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Environment

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Health & Wellness

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

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Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

What's Cooking With Julie Chrisley

Entered in Branded Series, Instructional, Long Form Video

About this entry

What's Cooking With Julie Chrisley is a 10-part video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America's favorite matriarch invites fans into her kitchen as she whips up some of her favorite family recipes. From homecooked Biscuits & Gravy to a decadent French Toast Casserole, Julie's recipes blend her southern roots and family traditions with modern culinary trends, creating food that comforts the heart and feeds the soul. This video series was created first and foremost for the fans of Chrisley Knows Best, to dish out exactly what they want—more Chrisley! – while also serving as another entry point into the on-air series for new fans.

Why does this entry deserve to win?

In each episode, Julie cooks one of her favorite family recipes, helping fans bring some Chrisley flavor into their kitchens with step-by-step tutorials and useful cooking tips for each dish. As Julie shares her treasured recipes, she recounts the personal stories and family memories that each one calls to mind; whether it's the Carrot Cake Julie baked for her husband Todd when they began dating, or the Lemon Ricotta Pancakes Julie makes with her granddaughter every Sunday morning, each dish has a unique place in Julie's heart and is a part of the Chrisley family tradition.

In every episode, Julie is joined by a special guest—either a friend or family member—who helps Julie prepare (and taste-test!) her delicious creations. Whether joined by her husband Todd, who doesn't like to get his hands dirty, or Nanny Faye, who is always serving up no-nonsense realness, as the food heats up…so do the antics. As a result, each snack-sized video offers a slice-of-life glimpse into the Chrisley household and feels like an extended scene straight out of Chrisley Knows Best… but with a delicious, culinary twist! Watching the video series, fans can experience the warmth and heart of the Chrisley home and can genuinely feel like they're hanging out in Julie's kitchen.

USA Network strategically launched this web series while Chrisley Knows Best was on-air, to capitalize on the traffic and attention the show was getting across multiple platforms. The web series was launched in its entirety on a custom landing page on USANetwork.com, which also provided a gallery of recipe cards that fans could share or save for future reference. The episodes were also made available as short form on VOD and on the Chrisley Knows Best YouTube channel. The web series was promoted on-air with a custom promo and snipes as well as extensively on social media using custom video content, GIFs and exclusive BTS photography.

Results

What's Cooking With Julie Chrisley has become the most watched feature on USANetwork.com's Chrisley Knows Best page, helping USANetwork.com reach its best 4Q17 ever in terms of uniques, visits and video streams. The series on YouTube has also earned impressive engagement right from the start; generating 6x the engagement rate of the Chrisley Knows Best channel. Fans have devoured the series, shared the videos, tested Julie's recipes in their own homes and now they're asking for seconds! And who can blame them? There's always something fun—and delicious—cooking with Julie Chrisley.

Media

Video for What's Cooking With Julie Chrisley

Produced by

USA Network, All3Media America, Bright Road Productions, Julie Chrisley, Todd Chrisley

Link