THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best Instructional Video

This award honors the most creative use of instructional video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Instructional
winner
Santa Clarita Diet
After SANTA CLARITA DIET's Sheila Hammond was transformed into a ravenous flesh-eater, the average …

Finalists

Instructional
finalist
21 Brilliant Packing Tips
For audience entertainment, engagement and education, Storia continuously produces "How to" videos …
Instructional
finalist
audience honor
Adobe Students - Inspiring the Next Generation of Creators
To inspire Adobe Students by showcasing instructional videos from some of the best creators on soci…
Instructional
finalist
Instructional Halloween Campaign
With Halloween fast approaching, we set out to infuse the holiday with a scary amount of fun that o…
Instructional
finalist
Rogue One: A Star Wars Story Death Star Hologram Creator
Collaborating with Walt Disney Studios Home Entertainment and Lucasfilm, our goal was to create a D…
Instructional
finalist
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutrit…

Nominees

Instructional
finalist
21 Brilliant Packing Tips
For audience entertainment, engagement and education, Storia continuously produces "How to" videos …
Instructional
finalist
audience honor
Adobe Students - Inspiring the Next Generation of Creators
To inspire Adobe Students by showcasing instructional videos from some of the best creators on soci…
Instructional
First Media, the Publisher Behind Your Favorite Digital Content
First Media is a leading publisher providing content for the savvy millennial woman. Comprised o…
Instructional
finalist
Instructional Halloween Campaign
With Halloween fast approaching, we set out to infuse the holiday with a scary amount of fun that o…
Instructional
Outlander
Written, shot, and edited entirely in-house, we worked to create a twist on the expected recipe vid…
Instructional
Pony-Themed Baking Tutorial for the Pony Event of the Century
In celebration of The Pony Event of the Century, aka the theatrical release of My Little Pony: The …
Instructional
finalist
Rogue One: A Star Wars Story Death Star Hologram Creator
Collaborating with Walt Disney Studios Home Entertainment and Lucasfilm, our goal was to create a D…
Instructional
winner
Santa Clarita Diet
After SANTA CLARITA DIET's Sheila Hammond was transformed into a ravenous flesh-eater, the average …
Instructional
finalist
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutrit…
Instructional
What's Cooking With Julie Chrisley
What's Cooking With Julie Chrisley is a 10-part video series hosted by Julie Chrisley, star of the …