11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best Instructional Video
This award honors the most creative use of instructional video in a social media marketing campaign.
See previous winners and honorees here.
Santa Clarita Diet
After SANTA CLARITA DIET's Sheila Hammond was transformed into a ravenous flesh-eater, the average spinach dip or mac 'n cheese recipe just didn't cut it anymore.
21 Brilliant Packing Tips
For audience entertainment, engagement and education, Storia continuously produces "How to" videos where viewers learn useful hacks for everyday life and travels. Storia's life hacks are showcased in a quirky and fast-paced style to keep viewers engaged, educated and entertained. The Storia video "21 Brilliant Packing Tips" demoed in under 2 min...
Adobe Students - Inspiring the Next Generation of Creators
To inspire Adobe Students by showcasing instructional videos from some of the best creators on social media.
Instructional Halloween Campaign
With Halloween fast approaching, we set out to infuse the holiday with a scary amount of fun that our Nickelodeon fans could take part in!We'd seen in the past that our fans on social media loved making their own Nickelodeon creations at home (like slime) and in 2016 we had created a very successful series of shortform videos outlining how fans ...
Rogue One: A Star Wars Story Death Star Hologram Creator
Collaborating with Walt Disney Studios Home Entertainment and Lucasfilm, our goal was to create a Deathstar hologram that anyone could build at home using their mobile device and common items. We wanted the construction to be fun, simple, and a distinctly Star Wars.
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutritional products. Since our inception, we have made it our mission to help our customers Thrive Every Day, by offering best in class solutions to help fuel their wellness journey.As a health and wellness authority with more than forty years in the sp...
First Media, the Publisher Behind Your Favorite Digital Content
First Media is a leading publisher providing content for the savvy millennial woman. Comprised of several multi-platform brands, First Media's goal is to help women live happier, more fulfilled lives by saving them valuable time and money - and making them look cool, all at the same time. First Media consistently delivers high-quality, viral conten...
Written, shot, and edited entirely in-house, we worked to create a twist on the expected recipe video that dominates Facebook news feeds.
Pony-Themed Baking Tutorial for the Pony Event of the Century
In celebration of The Pony Event of the Century, aka the theatrical release of My Little Pony: The Movie, Digital Media Management partnered with Lionsgate Entertainment to create a magical and informative baking video designed for fans of all ages to join in on the pony party...and make something deliciously fun in the process!Supporting the larger marke...
What's Cooking With Julie Chrisley
What's Cooking With Julie Chrisley is a 10-part video series hosted by Julie Chrisley, star of the hit USA Network show, Chrisley Knows Best and passionate chef who has been cooking three meals a day for her family for the past twenty years. In this video series, America's favorite matriarch invites fans into her kitchen as she whips up some of her favori...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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