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Special Project

Special Project
From the 10th Annual Shorty Awards

21 Brilliant Packing Tips

Finalist in Instructional

About this entry

For audience entertainment, engagement and education, Storia continuously produces "How to" videos where viewers learn useful hacks for everyday life and travels. Storia's life hacks are showcased in a quirky and fast-paced style to keep viewers engaged, educated and entertained. The Storia video "21 Brilliant Packing Tips" demoed in under 2 minutes by packing expert Rachel Grant, became an instant social media sensation and has since received 20 million views, over 307,000 shares and reached nearly 50 million viewers. This packing tips video has been featured on numerous websites, shared around the world and Rachel guest-hosted and showcased 5 of the tips on The Rachael Ray Show in December 2017. To date, this is Storia's most popular video and is believed to be the most viewed packing video of its kind. Therefore, we feel it's worthy of a Shorty Award.

Why does this entry deserve to win?

Storia has an ongoing series of "How to" DIY videos which are very popular. Our video's have been used on social media to gain more followers, press coverage and user engagement. For Storia's summer schedule, packing expert Rachel Grant showcased amazing packing tips in a unique video format allowing over original 20 tips to be concisely explained in less than 2 minutes. Typically, packing videos of this kind will take 20 minutes to showcase such variety. Using careful planning, props, an ideal set up and use of fast-speed in the edit, Storia's "21 Brilliant Packing tips" is a educational, entertaining, concise, useful , and fun! The video is easy-to- follow for viewers of any age. The video was strategically released over the summer 2017 vacation period and has since been viewed 20 million times with over 307,000 shares. It has been hailed "best packing video ever" and Rachel Grant was named and crowned the "Packing Queen".


Storia's "21 Brilliant Packing Tips" became an instant social media sensation and has since received 20 million views and over 307,000 shares! Storia's engagement and following increased considerably and prompted Storia to make a whole series of "How to" and travel videos. "21 Brilliant Packing Tips" exceeded all expectations and is still being shared daily, with many tips continually being featured on various websites and TV shows. The video was featured on the Emmy-winning The List TV show and on December 2017, "Packing Queen "Rachel Grant guest-hosted and showcased 5 of the tips on The Rachael Ray Show.


Video for 21 Brilliant Packing Tips

Entrant Company / Organization Name

Storia, Inc.


Entry Credits