entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

HKIA Unseen

Entered in Branded Series

About this entry

We all know how travelling through an airport works. But do we know what's going on behind the scenes? What kind of journey our luggage goes through after being dropped at the check-in counter? What kind of preparation work was done before an aircraft takes off? How does a tractor "pushes back" an aircraft that is a hundred times heavier than its own weight?

Our objective of the "HKIA Unseen" project is to let the audience experience the lesser-known operations at Hong Kong International Airport through videos posted on social media.

Why does this entry deserve to win?

To narrate the story, short videos of some behind-the-scene operations at HKIA were produced to provide the audience with a first person perspective. Simple filming equipment and techniques such as GoPro and timelapse were used, creating videos that were intense and impactful. It's the first time such type of videos were taken and published at official social media channels of HKIA.

Results

The 6 videos in the series reached a total of 760,000 audience on Facebook, and generated over 290,000 engagements. Some of the videos were shared by popular travel Facebook pages in Hong Kong which made the videos go viral.

Media

Video for HKIA Unseen

Produced by

Airport Authority Hong Kong

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019