11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Science and Star Wars

Finalist in Branded Series, Facebook

About this entry


Why does this entry deserve to win?

Developed by the Emmy-nominated Lucasfilm digital media team behind "The Star Wars Show," "Science and Star Wars" is an episodic series that explores the relationship between real world science and the iconic technology featured in the Star Wars universe. Created in partnership with IBM for Facebook Anthology, the 10-episode series investigated specific Star Wars topics by discussing the technology behind each topic with IBM researchers and scientists.


"Science and Star Wars" successfully integrated Watson, along with IBM researchers and scientists, to showcase IBM's technological achievements. The campaign also successfully leveraged fans of Star Wars and showed them IBM's abilities within the tech realm. Through the "Science and Star Wars" videos, IBM was able to connect in new ways with Star Wars fans, while still reaching their intended demographics of developers, IT decision makers, and technology professionals.


Produced by

Disney Digital Network, Lucasfilm, IBM


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.