3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Finalists

finalist
gold
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This idea is rooted in our purpose as an organization: to "care for people so they can be their best." For 50 years Hyatt Regency hotels have championed the power of bringing groups of people together – through understanding - to create connections and bui...
finalist
MTV EMA
From start to finish, our digital campaign aimed to engage as many music fans as possible on their favorite platforms and amplify awareness of the 2017 MTV EMA. In order to grow the size of our digital audiences and drive engagement, we wanted our platforms to be places where fans could find original and entertaining content featuring the bigges...
finalist
Science and Star Wars
Objectives:Showcase IBM technology and demonstrate they're making cutting edge and transformational contributions across the industry.Leverage Star Wars social presence and fandom on Facebook to reach IBM's key demographics of developers, IT decision makers, and technology professionals.Generate awareness amongst those target audiences, measured...
finalist
The Ritz-Carlton partners with Trey Ratcliff for “80 Stays Around The World”
The Ritz-Carlton partnered with world renowned travel photographer Trey Ratcliff as he took his passion for photography, art, culture and community on a tour through 10 cities across Europe, and 4 cities in Japan.From Lisbon to Okinawa 80 Stays Around the World hosted photo walks which showcased photography tutorials, allowed participants to eng...
finalist
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees. Over the last 5 years, the WestJet Christmas campaign has been a highly anticipated annual event for media and fans of the brand alike. The go...

Nominees

'Mi Marido Tiene Familia' – Facebook Canvas Ad
In 2017, we promoted many Univision shows throughout social media but nothing like what users experienced for the pre-premiere of one of our novelas, 'Mi Marido Tiene Familia' (My Husband has a Family). We recorded custom video footage specifically for the Facebook canvas ad in mind.'Mi Marido Tiene Familia' is a lighthearted story about Julieta and Rober...
Cisco AMC Collaboration Program
The Cisco AMC Collaboration team was seeking effective and efficient ways to promote the Cisco Collaboration portfolio. Specifically, the team was seeking to drive leads for collaboration products and services through the use of paid media (native display) within social sites.
Party Fowl Horror Stories
Four Loko is a low-cost, high alcohol content drink targeted to a 21–25 year old niche. The brand lives and dies by what's authentic and RIGHT now. This skeptical target can smell a fraud from a mile away. The client sought to double engagement by creating social brand campaigns that was current and relatively consistent without feeling forced.
Sal's Shoes Toe to Toe 2017
Sal's Shoes finds new feet for pre-loved children's shoes and was founded in November 2013. Feet in shoes are protected feet. Feet protected from injury and infection and in areas of low sanitation, the spread of infection. In many countries whilst the education system is free, children are not permitted to go to school if they do not own a pair of shoes...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City