THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Nominees

2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty
With domestic pickups seen as the industry standard, the all-new 2017 Nissan TITAN had a lot to pro…
finalist
gold honor
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Anytime Fitness Franchise-Wide Mass Publishing
Anytime Fitness may be the largest, fastest-growing health and fitness franchise in the world, with…
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
CNN's vision is to be the worldwide leader in mobile and video news storytelling. Continuously loo…
Capitalizing on Consumer Shopping Shifts: Social Media Drives Dealership Visits
Reconciling corporate and local marketing objectives is a challenging proposition in the automotive…
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M…
Geeking Out With Arby's
In September 2015, brand sentiment for Arby's was -8%. Our goal was to not only elevate that histor…
Hasbro Facebook Live
Anyone can go live but how do we offer fans something truly unique? Our goal was simple, turn over …
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commerc…
finalist
audience honor
IHOP
In 2016, there was a lot of noise about breakfast from multiple different players, utilizing multi…
finalist
silver honor
Marriott Rewards Facebook Lead Gen
Marriott Rewards' vision was simple: Acquire new members through frictionless experiences powere…
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you we…
finalist
gold honor
Put Your Profile on the Line
As an official sponsor of the NFL, Hyundai wanted to let everyone know that we're fans too. And sin…
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowsk…
The Strain
To promote the third season of the high concept horror series The Strain, FX aimed to create a camp…
winner
Thomas & Friends: The Great Race Cinema Launch
Showcase Cinemas had high expectations and ambitious goals with less than 2 months until movie laun…
USA Track & Field Olympic Facebook Campaign
USA Track & Field's (USATF) social media objectives during the ten days of 2016 Olympic Games' athl…
finalist
bronze honor
Wake The Mick Up Using The Facebook Canvas
In 2016, Fox launched The Mick, a new comedy that starred a crass anti-hero named Mickey, played by…
We Are Here
Airbnb unveiled the most significant development in its eighth year history as it moves beyond acco…