THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Winner

Facebook
winner
Thomas & Friends: The Great Race Cinema Launch
Showcase Cinemas had high expectations and ambitious goals with less than 2 months until movie laun…

Finalists

Facebook
finalist
gold honor
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activi…
Facebook
finalist
gold honor
Put Your Profile on the Line
As an official sponsor of the NFL, Hyundai wanted to let everyone know that we're fans too. And sin…
Facebook
finalist
silver honor
Marriott Rewards Facebook Lead Gen
Marriott Rewards' vision was simple: Acquire new members through frictionless experiences powere…
Facebook
finalist
bronze honor
Wake The Mick Up Using The Facebook Canvas
In 2016, Fox launched The Mick, a new comedy that starred a crass anti-hero named Mickey, played by…
Facebook
finalist
audience honor
IHOP
In 2016, there was a lot of noise about breakfast from multiple different players, utilizing multi…

Nominees

Facebook
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consume…
Facebook
64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty
With domestic pickups seen as the industry standard, the all-new 2017 Nissan TITAN had a lot to pro…
Facebook
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Facebook
Anytime Fitness Franchise-Wide Mass Publishing
Anytime Fitness may be the largest, fastest-growing health and fitness franchise in the world, with…
Facebook
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
CNN's vision is to be the worldwide leader in mobile and video news storytelling. Continuously loo…
Facebook
Capitalizing on Consumer Shopping Shifts: Social Media Drives Dealership Visits
Reconciling corporate and local marketing objectives is a challenging proposition in the automotive…
Facebook
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M…
Facebook
Geeking Out With Arby's
In September 2015, brand sentiment for Arby's was -8%. Our goal was to not only elevate that histor…
Facebook
Hasbro Facebook Live
Anyone can go live but how do we offer fans something truly unique? Our goal was simple, turn over …
Facebook
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commerc…
Facebook
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you we…
Facebook
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowsk…
Facebook
The Strain
To promote the third season of the high concept horror series The Strain, FX aimed to create a camp…
Facebook
USA Track & Field Olympic Facebook Campaign
USA Track & Field's (USATF) social media objectives during the ten days of 2016 Olympic Games' athl…
Facebook
We Are Here
Airbnb unveiled the most significant development in its eighth year history as it moves beyond acco…