THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 9th Annual Shorty Awards

USA Track & Field Olympic Facebook Campaign

Entered in Facebook

About this entry

USA Track & Field's (USATF) social media objectives during the ten days of 2016 Olympic Games' athletics events (August 12 – 21) was to increase followers and engagement on Twitter, Instagram & Facebook through both organic and paid posts. The goal was to increase following by 5 percent, increase impressions by 100 percent, and increase engagements by 500 percent.

Most successfully, USATF developed and implemented a strategic Facebook (@USATFfans) campaign to boost metrics and expand the organization's relevance and reach, capitalizing on the positive momentum surrounding Team USA.

Why does this entry deserve to win?

Results

*Metrics via Sprout Social (see separate report)

Media

Entrant Company / Organization Name

USA Track & Field

Link

Entry Credits