entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Honda "Meow Is The Moment"

Entered in Facebook

About this entry

In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commercials that highlighted that "special moment" when buyers fall in love with their soon-to-be new Hondas. This campaign was appropriately titled "Now is the Moment." However, we didn't stop there. We wanted to extend and translate Honda's Summer Clearance campaign into social media with custom content that would pop on people's news feeds and drive awareness of the sales event.

Why does this entry deserve to win?

Our Internet translation of the Honda Summer Clearance campaign came about rather simply. We replaced the people in the commercials with something the Internet loves even more: a gaggle of cats and all of the feline cuteness that comes with them. While the regular TV campaign featured people singing popular love songs, "Meow Is the Moment," as it came to be named, featured a hero cat's visit to a Honda dealership, falling in love with the 2016 CR-V, and being serenaded by a choir of cats "meowing" to "Head over Heels" by the Go-Gos. As if this video wasn't enough to get the Internet buzzing, we also created an arsenal of cat memes and GIFs to keep people engaged with the campaign.


By custom-tailoring Honda's 2016 Summer Clearance campaign content for the Internet, Honda was able to actively engage its audience and get people excited about "Meow Is the Moment." And with a total of 12.9 million impressions and 2.1 million video views, one thing became very clear: the Internet loved the cat-Honda combination just as much as we had hoped.


Video for Honda "Meow Is The Moment"

Produced by

RPA, Honda


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019