ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Social Justice & Human Rights

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Health & Wellness

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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TikTok

Triller

Tumblr

Twitch

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YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

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Community Management

Engagement Tools

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Integrated Experiences

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Art of Ink

Entered in Long Form Video

About this entry

Present Spike viewers with a fresh new digital series covering the history and cultural significance of tattooing styles – aiming to attract both Ink Master fans and curious new viewers.

Why does this entry deserve to win?

To develop bridge content between Ink Master seasons, The Art of Ink was crafted to delve into the history of some of the most popular tattoo art styles, and highlight some of the biggest artists in each area. The episodes were judiciously released on Spike.com and YouTube on a weekly basis leading into the premiere of a new season of Ink Master.

A trailer was released and promoted one week prior to the premiere episode to tease the release of the series. At launch, The Art of Ink was heavily promoted on Spike.com and in the Spike apps, the digital series was elevated through platform-specific promotional cutdowns on Spike social accounts (Facebook, Twitter, Instagram), as well as the Ink Master social accounts (Facebook, Twitter, Instagram). Early episodes were also supported with marketing dollars on social platforms to drive awareness.

Each episode of the six-part series focused on one tattoo style by featuring interviews and art from top artists in the field. Viewers learned all about the history of these popular tattoo styles, the passion and skill required to execute them, and what makes them significant in the world of tattooing.

Results

More than 1.3 million episode views across Spike.com, YouTube, and Facebook.

Media

Video for Art of Ink

Produced by

Spike

Link

Entry Credits