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Special Project

Special Project
From the 10th Annual Shorty Awards

Lip Sync Battle Preshow

Audience Honor in Long Form Video


Promote upcoming Lip Sync Battle episodes by showcasing exclusive interviews with episodic talent that teased their impending battles, rounded out with digital comedy segments that expanded the interview content and gave the digital exclusive show its own appointment-worthy value and identity.

Strategy and Execution

Preshow episodes were released to Lip Sync Battle's YouTube accounts on Sundays in advance of new episodes on Wednesdays and Thursdays, allowing several days for the content to travel and for the Spike and Lip Sync Battle brands to promote awareness via social promotion on all their respective major platforms. Platform-specific Facebook and Instagram cutdowns of the preshow were also created to promote the most shareable portions of the Preshow series each week, which drove the success of both this ancillary content and the linear iteration of Lip Sync Battle itself.


Over 3 million views across Lip Sync Battle's YouTube, Facebook and Instagram accounts.


Video for Lip Sync Battle Preshow

Entrant Company / Organization Name



Entry Credits