THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 10th Annual Shorty Awards

Lip Sync Battle Preshow

Finalist in Long Form Video

Audience Honor in Long Form Video

About this entry

Promote upcoming Lip Sync Battle episodes by showcasing exclusive interviews with episodic talent that teased their impending battles, rounded out with digital comedy segments that expanded the interview content and gave the digital exclusive show its own appointment-worthy value and identity.

Why does this entry deserve to win?

Preshow episodes were released to Lip Sync Battle's YouTube accounts on Sundays in advance of new episodes on Wednesdays and Thursdays, allowing several days for the content to travel and for the Spike and Lip Sync Battle brands to promote awareness via social promotion on all their respective major platforms. Platform-specific Facebook and Instagram cutdowns of the preshow were also created to promote the most shareable portions of the Preshow series each week, which drove the success of both this ancillary content and the linear iteration of Lip Sync Battle itself.

Results

Over 3 million views across Lip Sync Battle's YouTube, Facebook and Instagram accounts.

Media

Video for Lip Sync Battle Preshow

Entrant Company / Organization Name

Spike

Links

Entry Credits