ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 10th Annual Shorty Awards

North Korean Missile Defense

Entered in Long Form Video

About this entry

The Center for Strategic and International Studies (CSIS) is a nonpartisan, nonprofit policy research organization dedicated to providing strategic insights and policy solutions to help decisionmakers chart a course toward a better world. The Andreas C. Dracopoulos iDeas Lab enhances CSIS's research with the latest in cutting-edge web technologies, design, and video.

In 2017, CSIS's iDeas Lab produced video and interactive content that provided critical nonpartisan analysis to the threat posed by North Korea's ballistic missile program and other major issues shaping Asia and the world today.

The objective of these products are to illustrate, educate, and inform policymakers, the private sector and the public in a nonpartisan manner.

Why does this entry deserve to win?

In early August, North Korea threatened to launch four ballistic missiles towards Guam, targeting waters less than 30 kilometers off the island's coast. What was not widely known was how capable the U.S.'s anti-ballistic missile defenses were - and what the realistic outcomes of a potential attack would be.

CSIS's Missile Threat and Aerospace Security Projects teamed up with the iDeas Lab to create a two and a half minute video entitled How it Works: Detecting a North Korean Missile Strike on Guam to visualize and explain these potential outcomes. Using imagery generated by Satellite Tool Kit (STK) and Google Earth, we visualized the exact paths North Korean missiles would take.

Results

This educational video accumulated over 1.14 million views across CSIS's social media platforms - with over 170,000 coming from YouTube and 890,000 coming from Facebook. The numbers are high, but so is the quality of our engagement, users on average watched for more than 75% of the video's duration.

Media

Video for North Korean Missile Defense

Produced by

Center for Strategic and International Studies (CSIS)

Entry Credits