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Special Project

Special Project
From the 10th Annual Shorty Awards

Food Network on Facebook

Entered in Facebook Live, Long Form Video, Medium-Length Video, Short Form Video


Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 24 million followers everything they need on a consistent (and yummy) basis through engaging video via Facebook Live. With hundreds of Facebook Lives produced on site and across the country, exclusive medium and long form shows through Facebook Watch, and daily recipe videos ranging from simple food hacks to 6 foot tall cakes, Food Network gives our audience unprecedented access to Food Network's chefs, Food Network Kitchen, restaurants, bakeries, food festivals, food factories, etc. We invite our followers on experiences that tingle their taste buds and spark their imaginations.

Strategy and Execution

Life moves a little fast sometimes, but with Food Network Live's cooking demonstrations, our followers can see exactly how our culinary teams cook up their yummy bites in real-time. With the live comment feature, viewers can ask questions and have our chefs answer them as they cook. Serving up drool-worthy recipes is what we do and with Facebook Live, we are able to take our loyal followers along with us. Food Network Live hits every interest and curiosity our followers could want and question they may have, bringing the Food Network Kitchen a little closer.

Food Network Finds is a live series that uncovers the most popular food trends of the moment and takes viewers living across the world behind the scenes of local establishments who are making the most creative and unique dishes. The series is a combination of Facebook Live broadcasts, live video that is turned into a short form native video, Instagram stories, and Instagram lives. Food Network digital staff and talent are on the front lines of food trends and are always eager to share their findings with online fans. The digital staff created the series organically while looking for interesting opportunities to show off cooking demonstrations and trending items like the next cronut. The digital team is always striving to create content that is authentic and of-the-moment, and this live series provides the opportunities for staff and talent to give an inside look at the food trends that are delighting and sometimes baffling the public.

With Facebook Shows like Experimental Eats, Haute Plate, High Brow/Low Brow, and The Sweet Side of Life, Food Network is taking digital content and programming on social networks to the next level. By employing content experts with experience making linear television and content for social audiences, Food Network's Facebook shows allow for deeper engagement with audiences and a even greater value to the viewing experience.


As interest in digital video content continue to explode, Food Network has been quick to react with high-quality cooking demonstrations and unique food experiences through all of it's Facebook video efforts. Food Network Live's videos bring in millions of viewers and thousands of comments, creating a community for food lovers, while the Facebook Shows engage viewers with a deeper connection to the brand and what it represents in the digital space. Food Network Finds sits at a crossroads between the live and the show experience, and the series has been a juggernaut success, helping Food Network consistently maintain the #2 spot in social video views for food brands, according to Tubular Labs.


Video for Food Network on Facebook

Entrant Company / Organization Name

Scripps Lifestyle Studios


Entry Credits