ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Food Network on Facebook

Entered in Facebook Live, Long Form Video, Medium-Length Video, Short Form Video

About this entry

Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 24 million followers everything they need on a consistent (and yummy) basis through engaging video via Facebook Live. With hundreds of Facebook Lives produced on site and across the country, exclusive medium and long form shows through Facebook Watch, and daily recipe videos ranging from simple food hacks to 6 foot tall cakes, Food Network gives our audience unprecedented access to Food Network's chefs, Food Network Kitchen, restaurants, bakeries, food festivals, food factories, etc. We invite our followers on experiences that tingle their taste buds and spark their imaginations.

Why does this entry deserve to win?

Life moves a little fast sometimes, but with Food Network Live's cooking demonstrations, our followers can see exactly how our culinary teams cook up their yummy bites in real-time. With the live comment feature, viewers can ask questions and have our chefs answer them as they cook. Serving up drool-worthy recipes is what we do and with Facebook Live, we are able to take our loyal followers along with us. Food Network Live hits every interest and curiosity our followers could want and question they may have, bringing the Food Network Kitchen a little closer.

Food Network Finds is a live series that uncovers the most popular food trends of the moment and takes viewers living across the world behind the scenes of local establishments who are making the most creative and unique dishes. The series is a combination of Facebook Live broadcasts, live video that is turned into a short form native video, Instagram stories, and Instagram lives. Food Network digital staff and talent are on the front lines of food trends and are always eager to share their findings with online fans. The digital staff created the series organically while looking for interesting opportunities to show off cooking demonstrations and trending items like the next cronut. The digital team is always striving to create content that is authentic and of-the-moment, and this live series provides the opportunities for staff and talent to give an inside look at the food trends that are delighting and sometimes baffling the public.

With Facebook Shows like Experimental Eats, Haute Plate, High Brow/Low Brow, and The Sweet Side of Life, Food Network is taking digital content and programming on social networks to the next level. By employing content experts with experience making linear television and content for social audiences, Food Network's Facebook shows allow for deeper engagement with audiences and a even greater value to the viewing experience.

Results

As interest in digital video content continue to explode, Food Network has been quick to react with high-quality cooking demonstrations and unique food experiences through all of it's Facebook video efforts. Food Network Live's videos bring in millions of viewers and thousands of comments, creating a community for food lovers, while the Facebook Shows engage viewers with a deeper connection to the brand and what it represents in the digital space. Food Network Finds sits at a crossroads between the live and the show experience, and the series has been a juggernaut success, helping Food Network consistently maintain the #2 spot in social video views for food brands, according to Tubular Labs.

Media

Video for Food Network on Facebook

Produced by

Scripps Lifestyle Studios

Links

Entry Credits