THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.

Winner

Facebook Live
winner
audience honor
MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
Build excitement and deliver a unique experience in order to get new and old fans excited for the u…

Finalists

Facebook Live
finalist
gold honor
America’s Next Top Model (Season 23) - Facebook Live - VH1, GLOW
America's Next Top Model has an extremely passionate fan base who LOVE to offer up their opinions. …
Facebook Live
finalist
silver honor
You're The Worst - Turtle Edition
Everyone loves a classic love story… "You're the Worst" is not one of them. Over the past 4 seasons…
Facebook Live
finalist
Inside a Tehran Polling Station
Bloomberg gave viewers a rare glimpse inside a Tehran polling station on Iran's Election Day 2017. …
Facebook Live
finalist
Refinery29's Facebook Live
As a leader in innovation, Refinery29 was one of the first to spearhead large-scale production in t…
Facebook Live
finalist
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual retur…

Nominees

Facebook Live
"Getting Younger" – Full Cast Episode
"Younger" fans' number one complaint about the show is that they want more of it! We set out to giv…
Facebook Live
All Tan-Kind: Baywatch
On Memorial Day weekend, Paramount Pictures released Baywatch, a feature adaptation of the nostalgi…
Facebook Live
Best Use of Facebook Live
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use Fa…
Facebook Live
Best Use of Facebook Live: British GQ
Facebook launched its "Live" function for everyone in April 2016 and GQ were quick to strive to cap…
Facebook Live
Carnival Cruise Line - Bill the Mystical Sloth
Carnival Cruise Line is on a mission to make sure that Summer Solstice, the longest day of the year…
Facebook Live
Cat Scratch Magic
Last December, New York Lottery launched its holiday campaign with 'Bodega Cat,' the very sweet sto…
Facebook Live
Delta’s Big Thank You
Ahead of a busy summer travel season, Delta Air Lines executives wanted to raise the bar in how the…
Facebook Live
EnLIVEning the Conversation: Creating New Pathways for the MS Patient
The You Don't Know Jack About MS® campaign is a partnership between celebrity spokesperson Jack Osb…
Facebook Live
Food Network on Facebook
Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and…
Facebook Live
Holiday Cash Live Stream Giveaway
In 2017 Florida Lottery challenged PPK to break through the holiday media clutter to promote The F…
Facebook Live
Ink Master Live/360
Activate the digital and social Ink Master community by allowing users to watch the three Ink Maste…
Facebook Live
Isle of MTV
For over 10 years Isle of MTV Malta Music Week (IOMTV) has attracted some of the world's biggest na…
Facebook Live
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it…
Facebook Live
Karma Solar Eclipse Facebook Live
Karma wanted to turn the 2017 solar eclipse into a piece of branded content that aligns with our br…
Facebook Live
Live@MountSinai
Live@MountSinai was established as an organic social media campaign that aligns with the Mount Sina…
Facebook Live
MTV EMA
From start to finish, our digital campaign aimed to engage as many music fans as possible on thei…
Facebook Live
MTV Movie & TV Awards Fan Cam
Throughout the network's history, MTV has always brought unprecedented artist access to fans. Fan C…
Facebook Live
Marriott Rewards Presents: Imagine Dragons LIVE from Bangkok
With the launch of the Marriott Rewards Moments platform, loyalty members can now redeem points on …
Facebook Live
NASHCHAT for CMT's 'Nashville'
After 4 seasons on a different network, hit TV drama "Nashville" moved to its new home on CMT wi…
Facebook Live
NBC Left Field - Apollo 11 "Moon Landing" Live Watch Party
One of NBC Left Field's overall goals is to be an experimental hub for style, treatment and audien…
Facebook Live
NBC News "Total Eclipse 2017" - Facebook Live
In the days leading up the total solar eclipse, all people wanted to know is where they could see …
Facebook Live
Nat Geo Wild - Savage Thanksgiving
Savage Kingdom on Nat Geo Wild follows the epic struggle for survival among families of lions, hyen…
Facebook Live
RecordTV on Facebook Live
We already competed on the FB Live category last year – and our work wasn't good enough to win yet.…
Facebook Live
Redbox ScreenPLAY Live
With 92% total-market brand awareness, Redbox is in the rare position of being known to almost all.…
Facebook Live
Resident Evil: The Final Chapter digital campaign
The virus unleashed by the Umbrella Corporation has infested every corner of the globe with ravenou…
Facebook Live
The Never Settle Show
Objective: Our goal was simple: Create the most interactive show ever created for a live audience. …
Facebook Live
The Punisher
A powerful, corrupt system has gone to extreme lengths to prevent the truth about Frank Castle from…
Facebook Live
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutrit…
Facebook Live
Travelzoo and Tourism Ireland St. Patrick’s Day Facebook Live (@Tourismireland #GoToIreland)
On March 3, 2017, Global travel deals publisher Travelzoo announced a digital partnership with Tour…
Facebook Live
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of …
Facebook Live
Will these goats faint?
What happens when fainting goats experience a total solar eclipse? Honestly, we had no idea. We wer…
Facebook Live
Xfinity Mobile Presents Selfie Stand-Up With Reggie Watts
Comcast was launching Xfinity Mobile, a new kind of mobile network combining America's largest, mos…