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Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.


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From the 10th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

See previous winners and honorees here.


America’s Next Top Model (Season 23) - Facebook Live - VH1, GLOW
America's Next Top Model has an extremely passionate fan base who LOVE to offer up their opinions. All season long we engaged with them through Facebook Live videos that aired concurrently with each episode, creating a deep second screen experience. The challenge was to take this to the next level in a way that hit on two main objectives: eventize…
You're The Worst - Turtle Edition
Everyone loves a classic love story… "You're the Worst" is not one of them. Over the past 4 seasons, fans have relished in the fact that You're the Worst is the perfect antidote to the over-the-top rom coms. It's irreverent sense of humor is unique and one of a kind.To promote season 4, we figured what better way to show off this unconventional st…
Inside a Tehran Polling Station
Bloomberg gave viewers a rare glimpse inside a Tehran polling station on Iran's Election Day 2017. We took users on a virtual tour using Facebook Live, in a country that bans citizens from accessing the social media platform.Our team had two simple objectives: allow voters to share their thoughts on the election and transport viewers to the capita…
Refinery29's Facebook Live
As a leader in innovation, Refinery29 was one of the first to spearhead large-scale production in the Facebook Live space. We developed a slate of "always on" programming that translated our 360-degree female lifestyle content to a new medium, identifying key advantages specific to live programming and adapting our creative to optimize for this vi…
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual return of their beloved beverage. But for many others, the PSL has become white noise in a world awash in pumpkin spice products.We had to re-launch our seasonal beverage in a way that would reclaim the PSL's place as the ORIGINAL and most beloved of all …


"Getting Younger" – Full Cast Episode
"Younger" fans' number one complaint about the show is that they want more of it! We set out to give them what they wanted by launching a weekly after-show on Facebook Live, giving fans an extra half hour of content focused on their favorite show.
All Tan-Kind: Baywatch
On Memorial Day weekend, Paramount Pictures released Baywatch, a feature adaptation of the nostalgic TV series, whose tried and true appeal had been updated with stars Dwayne "The Rock" Johnson and Zac Efron. To best convey the franchise's fresh new direction and make a splash in the social sphere, we targeted viewers using the equally new platform, Faceboo…
Best Use of Facebook Live
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use Facebook as a place to share major news, posts that reflect our culture and brand, and our people. This year, we identified Facebook Live as a major opportunity to bring our brand to audiences in a new, fresh way. Our objective through Facebook Live video is to …
Best Use of Facebook Live: British GQ
Facebook launched its "Live" function for everyone in April 2016 and GQ were quick to strive to capitalise on its various potential gains. These included the following objectives:- To add an entire separate facet to the print-digital brand- To create fun, engaging, behind-the-scenes style videos- To grow the GQ millennial and Generation Y online audience, a…
Carnival Cruise Line - Bill the Mystical Sloth
Carnival Cruise Line is on a mission to make sure that Summer Solstice, the longest day of the year, is a holiday associated with their brand. The official start of Summer is a great time to get folks thinking about taking a much-needed vacation and Carnival wanted to make sure that people consider a cruise when they think about planning their next summer t…
Cat Scratch Magic
Last December, New York Lottery launched its holiday campaign with 'Bodega Cat,' the very sweet story of one New York cat's journey to share a little holiday cheer. To continue the journey across social, we created 'Cat Scratch Magic': a one-hour long, Facebook Live event where eight of the cutest cats from the Metropolitan area chose between two scratch-of…
Delta’s Big Thank You
Ahead of a busy summer travel season, Delta Air Lines executives wanted to raise the bar in how they express thanks to their 80,000+ employees for their consistent excellence and commitment. With the help of Moxie, Delta's social media agency, the teams put their heads together and came up with an idea. An idea that would show Delta employees and fans all a…
EnLIVEning the Conversation: Creating New Pathways for the MS Patient
The You Don't Know Jack About MS® campaign is a partnership between celebrity spokesperson Jack Osbourne and Teva Neuroscience (maker of the 21-year old therapy COPAXONE®) that aims to educate and uplift those who are newly diagnosed or living with MS. The campaign chronicles Jack's life with relapsing remitting multiple sclerosis (RRMS), the most common fo…
Food Network on Facebook
Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 24 million followers everything they need on a consistent (and yummy) basis through engaging video via Facebook Live. With hundreds of Facebook Live…
Holiday Cash Live Stream Giveaway
In 2017 Florida Lottery challenged PPK to break through the holiday media clutter to promote The Florida Lottery Holiday Cash scratch-off tickets. The two goals for the campaign were to build engagement around the Holiday Cash scratch-off tickets by 20% and increase ticket sales year-over-year.
Ink Master Live/360
Activate the digital and social Ink Master community by allowing users to watch the three Ink Master: Shop Wars finalists create their final challenge tattoos in both a four-hour livestream on Spike.com and in 360° detail on Facebook leading directly into the Season 9 finale.
Isle of MTV
For over 10 years Isle of MTV Malta Music Week (IOMTV) has attracted some of the world's biggest names in music to perform in Malta. The event remains one of Europe's largest, free live music events. Last year, DNCE, Raye, and The Chainsmokers graced the stage in Malta along with other DJs leading up to the big night. We sought to leverage Facebook Live to …
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it's always best served with a side of rock and roll. This is no new trend; Jameson Irish Whiskey has long been a supporter of Canadian music. Through fostering partnerships with local bands and sponsoring music festivals, it allows the brand to truly connect wi…
Karma Solar Eclipse Facebook Live
Karma wanted to turn the 2017 solar eclipse into a piece of branded content that aligns with our brand pillars of appreciation of nature and extraordinary experiences. To accomplish this, we executed a livestream broadcast of the solar eclipse from the "path of totality" for fans to watch at its peak, with our gorgeous ultra-luxury hybrid in the foreground.…
[email protected]
[email protected] was established as an organic social media campaign that aligns with the Mount Sinai Health System's U.S. News and World Report initiatives to demonstrate Mount Sinai's national clinical and research leadership. As the first health system to use Facebook Live, our goal was and continues to be, educating the public on health matters, news, in…
From start to finish, our digital campaign aimed to engage as many music fans as possible on their favorite platforms and amplify awareness of the 2017 MTV EMA. In order to grow the size of our digital audiences and drive engagement, we wanted our platforms to be places where fans could find original and entertaining content featuring the biggest names in…
MTV Movie & TV Awards Fan Cam
Throughout the network's history, MTV has always brought unprecedented artist access to fans. Fan Cam Live was the next iteration of this foundation as we provided a way for celebrities and their fans to directly interact. We were striving for a high volume of talent with a high level of interest and engagement from fans, and we delivered upon this promise …
Marriott Rewards Presents: Imagine Dragons LIVE from Bangkok
With the launch of the Marriott Rewards Moments platform, loyalty members can now redeem points on amazing curated sports, entertainment, and culinary experiences that money can't buy. Marriott Rewards sought to raise awareness of the Moments platform and increase the perception that the program gives members access to experiences they can't get anywhere el…
NASHCHAT for CMT's 'Nashville'
After 4 seasons on a different network, hit TV drama "Nashville" moved to its new home on CMT with all new episodes. This not only created a challenge to migrate the show's dedicated "Nashie" community from ABC to CMT, but also allowed CMT the opportunity to create an immersive fan experience for the dedicated viewers that had mobilized to save the show.…
NBC Left Field - Apollo 11 "Moon Landing" Live Watch Party
One of NBC Left Field's overall goals is to be an experimental hub for style, treatment and audience engagement for NBC News. It was with NBC Left Field's continued experimental mission that we invited Facebook Live viewers into our 1960s living room to watch a "real-time" screening of the Apollo 11 moon landing—on its 48th anniversary. In a world where mo…
NBC News "Total Eclipse 2017" - Facebook Live
In the days leading up the total solar eclipse, all people wanted to know is where they could see watch this once-in-a-lifetime event. The only thing stopping anyone — aside from not getting a pair of special eclipse viewing glasses — was the weather. What would happen if the clouds were covering the sun the moment the eclipse was set to take place? NBC Ne…
Nat Geo Wild - Savage Thanksgiving
Savage Kingdom on Nat Geo Wild follows the epic struggle for survival among families of lions, hyenas and wild dogs in the African Savute. In order to drive viewers and word of mouth for the premiere of Season 2, we set out to highlight the human characteristics of these animals and show how similar family dynamics can be, even in the wild. The aim was to r…
RecordTV on Facebook Live
We already competed on the FB Live category last year – and our work wasn't good enough to win yet. But we've been doing a great job so far on FB Live. So what were we missing? We had the mission of rethinking our entire digital project on the beginning of 2017.Our job in the previous year was good, but it was only appealing when we considered the whole bro…
Redbox ScreenPLAY Live
With 92% total-market brand awareness, Redbox is in the rare position of being known to almost all. But with so many entertainment options for users to choose from—namely streaming giants such as Netflix, Hulu and Amazon—it has never been more important to cut through the clutter and remain top-of-mind.With the launch of its new On Demand product approachin…
Resident Evil: The Final Chapter digital campaign
The virus unleashed by the Umbrella Corporation has infested every corner of the globe with ravenous hordes of undead. Alice returns for a final battle to save what remains of mankind.The goal of our digital campaign was to drive awareness and buzz amongst loyal fans for the exhilarating conclusion of the blockbuster franchise. The campaign needed to includ…
The Never Settle Show
Objective: Our goal was simple: Create the most interactive show ever created for a live audience. The show is all about the user and ensuring they are learning essential lessons to help them take their business and life to the next level. We can only ensure we are serving our audience by listening, interacting and changing the show in real time as we're li…
The Punisher
A powerful, corrupt system has gone to extreme lengths to prevent the truth about Frank Castle from being told. And Frank's family wasn't the only one in the crosshairs. This FB Live video starring show talent (not that you'd know, as Ebon Moss-Bacharach's hacker would take measures to ensure his identity is protected) began the process of drawing Frank out…
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutritional products. Since our inception, we have made it our mission to help our customers Thrive Every Day, by offering best in class solutions to help fuel their wellness journey.As a health and wellness authority with more than forty years in the specialty reta…
Travelzoo and Tourism Ireland St. Patrick’s Day Facebook Live (@Tourismireland #GoToIreland)
On March 3, 2017, Global travel deals publisher Travelzoo announced a digital partnership with Tourism Ireland to bring the tradition of St. Patrick's Day directly from Ireland to screens across America. Travelzoo worked to feature dozens of live television segments and a live web broadcast directly from Dublin, giving viewers insider access to the St. Patr…
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees. Over the last 5 years, the WestJet Christmas campaign has been a highly anticipated annual event for media and fans of the brand alike. The goal this year…
Will these goats faint?
What happens when fainting goats experience a total solar eclipse? Honestly, we had no idea. We were looking for a fun way to tell the story of the total solar eclipse and goats that emote with harmless fainting spells seemed like the perfect subjects.
Xfinity Mobile Presents Selfie Stand-Up With Reggie Watts
Comcast was launching Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide. In order to cut through the noise in one of the most competitive industries in advertising, we needed a bold, transparent activation to prove to skeptics that Xfinity Mobile was the future of mobile tec…