entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

America’s Next Top Model (Season 23) - Facebook Live - VH1, GLOW

Gold Distinction in Facebook Live

About this entry

America's Next Top Model has an extremely passionate fan base who LOVE to offer up their opinions. All season long we engaged with them through Facebook Live videos that aired concurrently with each episode, creating a deep second screen experience. The challenge was to take this to the next level in a way that hit on two main objectives: eventize the finale to drive tune-in and engage the loyal fan base in an elevated way.

Why does this entry deserve to win?

VH1 and GLOW executed a first-of-its-kind interactive Facebook Live Stunt where the fans got to assist one of the judges, Paper Magazine Creative Director Drew Elliott, to decide everything from the clothing to the accessories to the ways the models posed.

Link to FB Live

The Live Fan Challenge featured 4 fan-favorite models, multiple live fan polling elements and user highlighted commentary helping to direct an actual photoshoot. All polling and comment features were built custom in-house by GLOW's talented interactive team.

At the end of the live, they got to play judge by selecting the top photo from the fan-favorites which was revealed in a bumper during the finale directly driving tune-in.

As a result, we brought the show to the fans, harnessed their power of conversation and gave them the ability to play a role in their favorite show.

Results

This activation is above and beyond how brands are currently using Facebook Live, and the results speak for themselves:

- 2.2M+ Reach

- 950K+ Views

- 80K+ Engagements

Fans didn't hold back telling us how much they loved it:

- Jaybee A: I think this is the most amazing live ever done on Facebook.

- Morgan M: You should do this every cycle

- Albert S: CW who? This is f-ing amazing.

- Maddy T: This is awesomeeeeee!!!!

- Clair B: I'm really enjoying this. Go, Courtney and Tatiana!

- Efrain G: OMGAWD HE SAID MY NAME!

Media

Video for America’s Next Top Model (Season 23) - Facebook Live - VH1, GLOW

Produced by

GLOW, VH1

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City