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Special Project

Special Project
From the 10th Annual Shorty Awards

Ink Master Live/360

Entered in Facebook Live


Activate the digital and social Ink Master community by allowing users to watch the three Ink Master: Shop Wars finalists create their final challenge tattoos in both a four-hour livestream on and in 360° detail on Facebook leading directly into the Season 9 finale.

Strategy and Execution

The livestream was launched at 6:30 PM ET and ran seamlessly into and through the Ink Master Season 9 finale, which began on linear at 10 PM ET. This allowed viewers to get a digital preview of the show and the finale tattoos that would be competing for the title of Master Shop on the linear broadcast, as well as provide a crucial opportunity for the brands to foster fan conversation on social platforms in anticipation of the episode. Spike and Ink Master's social accounts concurrently promoted the livestream and the Facebook 360° stream, which ran from 8:30 PM-9:15 PM ET, literally giving fans multiple angles from which to engage with the show's finale content in advance of and during air.


Over 300k livestream views across Ink Master and Spike's Facebook pages and


Video for Ink Master Live/360

Entrant Company / Organization Name



Entry Credits