ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

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Social & Racial Justice

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Health & Wellness

Fitness & Nutrition

Mental Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

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Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

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Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT

Winner in Facebook Live

Audience Honor in Facebook Live

Entered in Live Streaming Video

About this entry

Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie

Why does this entry deserve to win?

AvatarLabs partnered with Lionsgate, Hasbro and Adobe to host an animated live event, an industry first.

The My Little Pony characters were animated in real-time using facial recognition, motion capture, and the voices of the real-life actors, all of which was performed, recorded and broadcast from AvatarLabs' in-house studio.

In the live Q&A session, fan-favorite characters Twilight Sparkle and Pinkie Pie responded in real-time to questions and comments submitted from around the world. The groundbreaking Facebook Live event was made possible through AvatarLabs' innovative and unique integration of Adobe Character Animator, Unity software, and other digital tools. Pegasisters and Bronies everywhere were treated to exclusive and first-look content during the live feed; most importantly, they were given an unprecedented opportunity to interact live with their favorite characters in a new and meaningful way.

Results

An unbridled success! Fans were thrilled to interact with their favorite characters and the film went on to gross over $50 million.

Average Cumulative Views: 67,000

Average Likes: 3,700

Average Shares: 722

Media

Video for MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT

Produced by

AvatarLabs, Lionsgate

Links