ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
gold
National Geographic + Airbnb: The Great American Eclipse
As millions geared up for the solar eclipse to cross the U.S., National Geographic aimed to leverage the company's expertise in science and live storytelling to create a majestic, experiential, multi-platform program to captured global attention around the rare natural phenomenon. By pairing key talent with the power of live streaming and social-s…
finalist
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates as Father's Day, Children's Day, Black Friday and Christmas. In the first s…
finalist
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it's always best served with a side of rock and roll. This is no new trend; Jameson Irish Whiskey has long been a supporter of Canadian music. Through fostering partnerships with local bands and sponsoring music festivals, it allows the brand to truly …
finalist
audience
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player in this space needs a strong launch story. So when OREO decided to enter the candy world by combining OREO cookie with Milka chocolate, we knew we needed a huge platform to announce that America had a new snacking power-couple.
finalist
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual return of their beloved beverage. But for many others, the PSL has become white noise in a world awash in pumpkin spice products.We had to re-launch our seasonal beverage in a way that would reclaim the PSL's place as the ORIGINAL and most beloved of all …
finalist
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant g…

Nominees

#NFLBlitz
In our partnership with Twitter, #NFLBlitz set out to be an informative, engaging, and entertaining 30-minute football live-stream targeted for, but not limited to the casual fan. We took advantage of the Twitter platform as a vehicle for real-time conversation and also a stage to get to know players under the helmet--talk about what they care about and w…
2017 Kids’ Choice Awards Live Stream
Create a live social pre-show leading into the 2017 Nickelodeon Kids' Choice Awards as a way to drive fan engagement, buzz, and awareness in the crucial moments leading into the show. Our goal was to engage users active on social from their mobile, tablet and desktop to tune in to the awards.
Bloomberg Livestreams
Providing a network of data and information lives at the core of Bloomberg's DNA. Our livestreams on social media served as a natural extension of these company values.We aimed to give users the opportunity to watch live events and newsmakers in action, and in a fully unedited form. Our global social team also wanted to offer users a consistent space to con…
Dockers "The Interview" Facebook Livestream
Dockers relaunched the brand under the 'Always On' campaign messaging - the takeaway being 'Always On' is about keeping guys ready for whatever comes next.We were tasked with bringing the 'Always On' message to life via an engaging digital activation that would resonate with young professional millennial males.
Goodbye Spike, Hello Paramount
We Are Social was tasked with launching Paramount Network and ending Spike TV as a part of the network's 2018 rebrand. Goodbye Spike was the answer to "how do we sunset this brand on social?" We needed to allow for consumers to say a proper goodbye to Spike while creating a quality, foundational springboard social community for Paramount Network to grow upo…
Live from the Cricket Lounge
Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social livestream concert series presented by Cricket Wireless to bring fans closer to their favorite musical artists and highlight music's powerful ability to unite people from diverse backgrounds. We aimed to connect the Cricket community not just to music, but to …
MTV EMA
The MTV EMA appeals to music fans in countries all over the world so live streaming videos of the event is a key way to reach our audiences, no matter where they are. When it came to live streaming the EMA events, our goal was to create exciting, immersive live streams that would engage fans worldwide and make them feel like they were a part of the action. …
MTV Movie & TV Awards Fan Cam
Throughout the network's history, MTV has always brought unprecedented artist access to fans. Fan Cam Live was the next iteration of this foundation as we provided a way for celebrities and their fans to directly interact. We were striving for a high volume of talent with a high level of interest and engagement from fans, and we delivered upon this promise …
MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie
Nat Geo Wild - Savage Thanksgiving
Savage Kingdom on Nat Geo Wild follows the epic struggle for survival among families of lions, hyenas and wild dogs in the African Savute. In order to drive viewers and word of mouth for the premiere of Season 2, we set out to highlight the human characteristics of these animals and show how similar family dynamics can be, even in the wild. The aim was to r…
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.
Teen Choice Awards 180 VR Red Carpet
For the 2017 Teen Choice Awards, we wanted to create a red-carpet experience that would not only engage to viewers, but also keep them engaged into the live broadcasted awards show. We took the typical livestream red carpet and turned it on it's head using the latest 180 VR technology.
The Morning Breath
Navigating the news world in today's climate can definitely be challenging. "The Morning Breath" was created to represent the modern, millennial woman and her views and opinions. Jackie and Claudia Oshry, together, have millions of social media followers, who look to them to share their thoughts and opinions on a variety of news stories daily. We feel that …
Think Faster - The World's Fastest AMA
In 2017 Audi launched Audi Sport, its ultra high-performance division, in the U.S. With competitors already so established in the market, Audi knew it had to do something different to standout from the competition.Audi couldn't just talk about horsepower and torque like its competitors have done for 25 years. Instead, Audi Sport had to create a way for its …
Under Armour + Twitch: Curry 4 "More Buckets"
To celebrate the launch of Curry 4 "More Buckets" colorway, Under Armour partnered with Twitch for the inaugural "More Buckets Tournament," a first of its kind live streamed 3-on-3 tournament at our Global Headquarters in Baltimore, Maryland.