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From the 10th Annual Shorty Awards

The Morning Breath

Entered in YouTube Presence, Live Streaming Video


Navigating the news world in today's climate can definitely be challenging. "The Morning Breath" was created to represent the modern, millennial woman and her views and opinions. Jackie and Claudia Oshry, together, have millions of social media followers, who look to them to share their thoughts and opinions on a variety of news stories daily. We feel that today's morning show hosts are not representative of the audiences they try to reach, and many times they are filtered by the networks and executives they work for.

"The Morning Breath" is an unfiltered, unbiased, morning news shows by millennials, for millennials. The goal is and will always be to create an environment for young people to share and discuss entertainment and pop culture news that is important to them.

Strategy and Execution


Just a few months ago, a fan of the show, shared with "The Morning Breath," that after hearing Claudia personally vouch for City MD after not feeling well, she too decided to go after not feeling well. Turns out, she had lymphoma and is currently under-going chemotherapy, and is a third of the way through treatment. The power of these followers is translated from social media, to real life. And considering most millennials are getting their news via social media, and millennials are cutting the cord now more than ever, the importance of what Jackie and Claudia are accomplishing with "The Morning Breath," is more important today than ever before.


Video for The Morning Breath

Entrant Company / Organization Name

Oath / Yahoo


Entry Credits