13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 10th Annual Shorty Awards Best Overall YouTube Presence

YouTube is a leading platform for brands, organizations and institutions producing video content that makes people laugh, learn and understand a brand's essence and personality. Unlike Best use of YouTube, this award honors a brand's year-round presence.

See previous winners and honorees here.

Winner

YouTube Presence
winner
Great Big Story: YouTube
In 2017, Great Big Story aimed to double its video performance metrics while continuing steady growth in viewer engagement, notably time spent per view and viewer retention. At year beginning, its YouTube subscriber base hovered around 350,000 from 700 original story uploads.

Finalists

YouTube Presence
finalist
AdoramaTV
The objective of AdoramaTV is to empower creators with the confidence to do what they love. As creators ourselves, we inspire others in the photography, videography and audio industries to be the best they can possibly be in their craft through our inspirational, educational and engaging content.From studio lighting, video, and the newest cameras …
YouTube Presence
finalist
Lip Sync Battle
To capitalize on the popularity and pop culture cache of Lip Sync Battle, super serving fans of both LSB and guest stars to grow our organic fanbase and capitalize on chatter.
YouTube Presence
finalist
audience
The Young Turks
The Young Turks recently celebrated 12 years of livestreaming on YouTube, making it the longest running show online. The daily show, covering news and politics, prides itself in speaking truth to power and delivers the news, "To pursue truth, drive social change, and become a digital campfire around the world."
YouTube Presence
finalist
UpUpDownDown YouTube Channel
WWE looked to expand the reach of its digital presence with the launch of UpUpDownDown, a YouTube channel dedicated solely to video gaming. Hosted by WWE Superstar Xavier Woods — operating under the alias of Austin Creed — the channel is targeted at WWE's expansive crossover audience of sports-entertainment supporters and gamers while attracting n…
YouTube Presence
finalist
WWE YouTube
The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE on YouTube where WWE's worldwide fan base can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streaming content from some of WWE's biggest event…

Nominees

YouTube Presence
The Bella Twins YouTube Channel
The Bella Twins YouTube Channel is an all-access pass to the world of WWE icons and reality TV sensations Nikki & Brie Bella. The twin sisters — both former WWE champions and stars of the hit E! series "Total Bellas" — keep their 1.1 million subscribers entertained with makeup tutorials and workout routines, as well as personal chronicles of Brie's adventur…
YouTube Presence
The Morning Breath
Navigating the news world in today's climate can definitely be challenging. "The Morning Breath" was created to represent the modern, millennial woman and her views and opinions. Jackie and Claudia Oshry, together, have millions of social media followers, who look to them to share their thoughts and opinions on a variety of news stories daily. We feel that …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!