The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 10th Annual Shorty Awards

Lip Sync Battle

Finalist in YouTube Presence

About this entry

To capitalize on the popularity and pop culture cache of Lip Sync Battle, super serving fans of both LSB and guest stars to grow our organic fanbase and capitalize on chatter.

Why does this entry deserve to win?

We served our audience what they wanted most – performances by the celebrities they love letting their guard down and showing a different side of themselves. We did this through preview clips, full performances (we cut them together to expand on YouTube's preference for longer watch time), and exclusive content like our weekly Preshow with guest stars giving a Behind the Scenes look into their preparation.


158.9 million views, 338.8 million minutes watched, 255k additional subscribers (bringing our total to 2.4 Million total subscribers)


Video for Lip Sync Battle

Entrant Company / Organization Name

Viacom - Paramount Network