To capitalize on the popularity and pop culture cache of Lip Sync Battle, super serving fans of both LSB and guest stars to grow our organic fanbase and capitalize on chatter.
We served our audience what they wanted most – performances by the celebrities they love letting their guard down and showing a different side of themselves. We did this through preview clips, full performances (we cut them together to expand on YouTube's preference for longer watch time), and exclusive content like our weekly Preshow with guest stars giving a Behind the Scenes look into their preparation.
158.9 million views, 338.8 million minutes watched, 255k additional subscribers (bringing our total to 2.4 Million total subscribers)
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