ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

Great Big Story: YouTube

Winner in YouTube Presence

About this entry

In 2017, Great Big Story aimed to double its video performance metrics while continuing steady growth in viewer engagement, notably time spent per view and viewer retention. At year beginning, its YouTube subscriber base hovered around 350,000 from 700 original story uploads.

Why does this entry deserve to win?

Ascribing rationales to the video consumption patterns of a brand's audience can be difficult, especially in the age of shifting algorithms and low consumer trust in the media. Rather than chase virality, Great Big Story was focused on steady audience growth and building stronger connections through stories of substance from around the world. The content cadence and cinematic quality that has become the company's calling card would not change, however its approach to uncovering audience behaviors and creating appointment-based binge viewing opportunities would take greater precedence.

By assigning a workflow that ensured a marketing plan was behind every video, the company would be well positioned to increase content viewership among existing fans while continuing to generate awareness across new audiences. In addition, because of the evergreen nature of its subject matter, Great Big Story would identify opportunities to resurface existing material from its back catalog as a way to tap into sub-groups outside the 18-34 year-old demo.

Results

By year-end 2017, Great Big Story quintupled its YouTube subscriber base to more than 1.7 million fans. This coming from more than 1,500 original stories produced in 95 countries (nearly half the planet's total country count). Its average views/month on YouTube were up 190 percent and the average time spent per video was up 40 percent, standing at more than two minutes. YouTube currently drives nearly 40 percent of Great Big Story's overall views and more than 70 percent of its minutes watched (compared to the previous year where it accounted for 22 and 43 percent, respectively). Collectively, Great Big Story has accrued more than 1 billion minutes watched on the platform.

Additionally, a Spanish-language Youtube channel was launched called Great Big Historias. This, in efforts to create programming specifically for Latin American audiences and those who identify with Spanish tradition/culture. The channel has just under 10,000 subscribers and more than two million views in its four months since launch.

Media

Video for Great Big Story: YouTube

Produced by

Great Big Story

Links

Entry Credits