entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Teen Choice Awards 180 VR Red Carpet

Entered in Live Streaming Video

About this entry

For the 2017 Teen Choice Awards, we wanted to create a red-carpet experience that would not only engage to viewers, but also keep them engaged into the live broadcasted awards show. We took the typical livestream red carpet and turned it on it's head using the latest 180 VR technology.

Why does this entry deserve to win?

We collaborated with YouTube to use their 180 VR technology and livestream it on their platform. Our teams worked collaboratively to find the perfect VR camera placement, while having the hosts engage with VR viewers to make it feel as if they were on the carpet with talent. We also pre-shot multiple packages beforehand and placed them interstitially into the livestream.

Results

Above industry standards, approximately 50% of viewers watched in VR. Additionally, the video has garnered 880K views to date.

Media

Video for Teen Choice Awards 180 VR Red Carpet

Produced by

FOX Broadcasting

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City