THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 10th Annual Shorty Awards

NBC News "Total Eclipse 2017" - Facebook Live

Entered in Facebook Live

About this entry

In the days leading up the total solar eclipse, all people wanted to know is where they could see watch this once-in-a-lifetime event. The only thing stopping anyone — aside from not getting a pair of special eclipse viewing glasses — was the weather. What would happen if the clouds were covering the sun the moment the eclipse was set to take place? NBC News Digital teamed up with their Weather Unit to create a streaming eclipse forecast on Facebook that would help viewers determine where to watch the event.

Why does this entry deserve to win?

With the weather constantly changing, even just hours leading up the event, we had to be up to speed on the current weather forecast to be sure we were delivering up-to-the-minute updates on where to watch the eclipse. And there was no telling what kind of technology issues we'd run into. On the day of the eclipse, we had to update the Facebook Live feed in real time and in conjunction with an NBC News special report that was happening.

Results

People love obsessing over weather forecasts — and that was made evident in the eclipse forecast, where the weather could make or break the light show. Across the Facebook Live videos, we saw a total of more than 2.5 million views, thousands of likes, shares and comments and fantastic feedback from readers and viewers.

Media

Entrant Company / Organization Name

NBC News

Link

Entry Credits