THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Winner

Short Form Video
winner
HBO on Hulu: Dem Dragons
When it was announced that HBO would be available as an add-on to a Hulu subscription, subscribers …

Finalists

Short Form Video
finalist
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shop…
Short Form Video
finalist
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This ide…
Short Form Video
finalist
Law & Order SVU - Fan Compilation
The opening sequence to Law & Order: Special Victims Unit is a classic, well-known intro in televis…
Short Form Video
finalist
Rethinking the Met Gala Bathroom
In 2018, the teen smoking rate is the lowest it's ever been -- yet still, millions of young people …
Short Form Video
finalist
audience honor
Swear Like a Mother
As parents, you have one job: take care of your kids. But that's a pretty big job. And sadly, but n…

Nominees

Short Form Video
#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appeal…
Short Form Video
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Franci…
Short Form Video
A Football Life: JuJu Smith-Schuster & His Bike, a parody
With just a few tweets, the story of Steelers rookie wide receiver JuJu Smith-Schuster's stolen bik…
Short Form Video
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
Short Form Video
Ahamed's Ramadan Diary
Ahamed Weinberg is a Muslim man with a Jewish last name who's navigating life and love while fastin…
Short Form Video
Arrow Electronics - Always Forward Series
The "Always Forward" video series, highlighted throughout 2017, features several :60 second videos …
Short Form Video
BMO LoopaBulls
BMO Harris Bank and the Chicago Bulls have a long-standing partnership and have worked together on …
Short Form Video
Citi's Play of the Day
For years, Citi has been a sponsor of ProCamps youth clinics, sports camps for kids that include dr…
Short Form Video
Don't Get Mad, Get E*TRADE
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a th…
Short Form Video
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing…
Short Form Video
EVEN Hotels Keep Your Good Thing Going
With only four hotels open at the beginning of 2017, EVEN Hotels needed to raise brand awareness am…
Short Form Video
Food Network on Facebook
Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and…
Short Form Video
Habitat
A four episode series about animals on the verge of extinction that contribute to preserving our ec…
Short Form Video
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this …
Short Form Video
Introducing Reyka Vodka to U.S. Markets
Reyka is a small-batch vodka from the small country of Iceland. And we're not kidding about the sma…
Short Form Video
It's On Us PSA: Action Guy
Introducing Action Guy. By day, normal college student. By night, normal college student who knows …
Short Form Video
Kids’ Choice Sports - Slime PSA - Nickelodeon
Nickelodeon aimed to create an entertaining social first video that drove FOMO around Kids' Choice …
Short Form Video
My Tales of Whisky Father’s Day Edition Round Two
Showcase Lagavulin as an experience to enjoy with the Dad in your life on Father's Day to drive con…
Short Form Video
Philadelphia Eagles
To inspire and serve the greatest football city in America.
Short Form Video
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more…
Short Form Video
Roy Wood Jr. Smoothie Song
Roy Wood Jr. debuts a new rap music video that highlights the most expensive luxury item around: a …
Short Form Video
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's la…
Short Form Video
Stanley Brand “Vices” Campaign
Stanley Brand is over 100 years old, and an iconic American brand, not so much because of what the …
Short Form Video
Swimsuits For All: “Good As Hell” Resort 2018 Short Video
In December 2017, leading swimwear brand Swimsuits For All partnered with alternative hip-hop star…
Short Form Video
The X-Files: Aliens in NYC
The X-Files is one of the most celebrated franchises in television history. To build buzz and gene…
Short Form Video
Undeniably Dairy
For years, dairy sales have been declining. Between aggressive marketing about dairy alternatives a…
Short Form Video
Will & Grace - Jack & Karen Series
The musings and teachings of Jack McFarland and Karen Walker, two of televisions most iconic charac…