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From the 10th Annual Shorty Awards

Swimsuits For All: “Good As Hell” Resort 2018 Short Video

Entered in Short Form Video


In December 2017, leading swimwear brand Swimsuits For All partnered with alternative hip-hop star, Lizzo Beating to release a short music video for the brand's new Resort 2018 collection. Set to the tune of her feel-good single "Good as Hell" and shot along the gorgeous beaches of the Bahamas, the short video features well known models and body positivity activists Ashley Graham, Elaine Irwin, Rachel Peru, Stefania Ferrario, and Lori Harvey.

Strategy and Execution

An advocate for self-love, Lizzo has become an icon for body positivity. Her empowering message of self-acceptance shines through in the "Good as Hell" Swimsuits For All Resort 2018 collection short video.

"Boss up and change your life," she sings over an infectious beat. "You can have it all, no sacrifice." To bring this message and the words of her song to life, Lizzo stars in the video alongside Ashley Graham, Elaine Irwin, Rachel Peru, Stefania Ferrario, and Lori Harvey, all models who are known for body positivity. From jet skiing, sipping drinks by the beach to playing with the island's famous Bahamanian pigs, the girls exude confidence all while hanging out with each other on the beaches of the Bahamas.

Models were dressed in swimwear from the brand's new Resort 2018 collection, with key styles as seen on Lizzo including a classic high-waist bikini with retro red and white polka dots to a geometric print one-piece in bold and bright colors for an added pop. Styles in the collection range from sizes 4 up to 34, making it as inclusive for consumers as it did for the array of each woman's body type and size featured in the video.

Dropped in the early stages of winter, the collection and short video campaign aimed to be an escape from the dreary cold plaguing most into a dream vacation where you truly feel and look "good as hell."


The video collaboration with Lizzo Beating is another step forward in Swimsuits For All's mission to encourage women of all shapes, sizes, ages, and backgrounds to come together and celebrate their unique womanhood. The ultimate girl power video really resonated with the brand's loyal audience. After Swimsuits For All posted the video in December, fans praised its body positive message. On the brand's Instagram page, the video garnered more than 44k views, while Swimsuits For All's YouTube channel has garnered over 166k views to date.

The stars of the shoot also promoted the video by posting to their individual pages. Ashley Graham's Instagram post has over 1.6 million views thus far while and her Facebook post racked up 868 shares and 238k views to date; Lizzo Beating's Instagram has over 99k views and her Facebook post received 227 shares with 18k views to date.

Cosmopolitan broke the news of the campaign with,, International Business Times and Revelist, among other outlets, all following suit.


Video for Swimsuits For All: “Good As Hell” Resort 2018 Short Video

Entrant Company / Organization Name

Swimsuits For All


Entry Credits