The "Always Forward" video series, highlighted throughout 2017, features several :60 second videos that amplify Arrow's many partnerships with customers to guide their businesses forward - whether it is a small start-up aiming to improve advance tornado warnings or the European Space Agency, who landed the first-ever unmanned spacecraft on a comet. The purpose of these videos is to increase Arrow's brand awareness through visual storytelling. The series currently includes 14 unique stories.
During each month this year, the Arrow Social Media Team chose one video from the Always Forward series to focus on throughout out social media channels. This focus included highlighting the original :60 video, updating social skins across channels to highlight the partnership, and creating 8-10 unique posts that elaborated and built upon the original video content.
Some of the stories highlighted include:
-Halo: A start-up company in Kansas who created a type of alarm designed to increase advance tornado warning time. The founder of this company was deeply affected by the Joplin tornado in 2011 and worked closely with Arrow to develop a better device than those previously offered.
-Semios: This technology company is changing the way farmers monitor their crops to reduce pesticides and create better, healthier food.
-Hewlett-Packard Enterprise: A long-time partner of Arrow Electronics, our two companies worked together to show the many ways in which we partner from bringing ideas to life to working on technologies that are the future of medicine.
-IndyCar Pit Crew: It takes more than a driver to win a race. Arrow takes a look behind-the-scenes of IndyCar to focus on the engineers and mechanics who work tirelessly to help their team succeed.
-European Space Agency: The ESA landed the first-ever unmanned spacecraft on a comet to capture vital information about the origins of our universe.
-James Hinchcliffe Comeback: In 2015, Arrow-sponsored IndyCar driver James Hinchcliffe nearly lost his life in a horrific accident. Not only did he survive, but he came back stronger than ever.
-Sam Schmidt vs. Mario Andretti - Arrow developed a car for quadriplegic former-racecar-driver Sam Schmidt to drive with his head. He's driven the car to great heights, but in 2017 he got to race again, against none other than Mario Andretti.
As of October 31, 2017:
Video Views: 22.5 million
Organic Reach: 30.88 million (up 6.85% YoY)
Paid Reach: 76.28 million (up 30.25% YoY)
Engagements per post: Up 86% YoY
Audience Growth: 29%
