entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Will & Grace - Jack & Karen Series

Entered in Short Form Video

About this entry

The musings and teachings of Jack McFarland and Karen Walker, two of televisions most iconic characters, have been practiced and cherished by fans for many years. Now, 11 years later, it felt necessary to bring their wisdom to a new generation of Will & Grace fans, familiarizing them with their specific senses of humor and building out their fabulous world for the return of Will & Grace on NBC.

Why does this entry deserve to win?

While Will & Grace are the backbone of the series, their colorful counterparts, Jack and Karen provide the comedic flare and are able to give a new audience an instant path into the series. We wanted to focus on this humor through shareable original videos that convey both character's individual personalities: Acting or "Jackting" for the always-camera-ready Jack McFarland and DIY tips for the saucey (sauced) but ingenuitive, Karen Walker. These videos were released across the Will & Grace and show talent's social channels on a weekly basis to build awareness and anticipation for premiere and as the season progressed.


The video series have garnered over 1.8 million total views, 5.1 million impressions and 67.5K reactions with numerous fans calling for additional videos in each series, and sharing their love of these hilarious Will & Grace characters.


Video for Will & Grace - Jack & Karen Series

Produced by

NBC Entertainment Marketing & Digital, Digital Media Management


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City