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Special Project

Special Project
From the 10th Annual Shorty Awards

Will & Grace - Jack & Karen Series

Entered in Short Form Video


The musings and teachings of Jack McFarland and Karen Walker, two of televisions most iconic characters, have been practiced and cherished by fans for many years. Now, 11 years later, it felt necessary to bring their wisdom to a new generation of Will & Grace fans, familiarizing them with their specific senses of humor and building out their fabulous world for the return of Will & Grace on NBC.

Strategy and Execution

While Will & Grace are the backbone of the series, their colorful counterparts, Jack and Karen provide the comedic flare and are able to give a new audience an instant path into the series. We wanted to focus on this humor through shareable original videos that convey both character's individual personalities: Acting or "Jackting" for the always-camera-ready Jack McFarland and DIY tips for the saucey (sauced) but ingenuitive, Karen Walker. These videos were released across the Will & Grace and show talent's social channels on a weekly basis to build awareness and anticipation for premiere and as the season progressed.


The video series have garnered over 1.8 million total views, 5.1 million impressions and 67.5K reactions with numerous fans calling for additional videos in each series, and sharing their love of these hilarious Will & Grace characters.


Video for Will & Grace - Jack & Karen Series

Entrant Company / Organization Name

NBC Entertainment Marketing & Digital, Digital Media Management


Entry Credits