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Special Project

Special Project
From the 10th Annual Shorty Awards

EVEN Hotels Keep Your Good Thing Going

Entered in Short Form Video


With only four hotels open at the beginning of 2017, EVEN Hotels needed to raise brand awareness among wellness-minded travelers to drive demand for our current hotels and upcoming locations.

Knowing we would reach our target audience primarily on social media, we turned to short-form videos — filming real guests' real stories — to show how EVEN Hotels creates access to the options that enable wellness on your own terms.

Strategy and Execution

To increase brand awareness nationally and in our target markets, among our wellness-minded target audiences, we created short-form videos that:


The social campaign featuring our short-form videos generated positive lifts in brand metrics including aided awareness, brand favorability, consideration intent and affinity. We saw even more pronounced lifts in metrics related to brand differentiation, a key communication KPI for this brand. Other significant results include:


Video for EVEN Hotels Keep Your Good Thing Going

Entrant Company / Organization Name

InterContinental Hotels Group (IHG)


Entry Credits