entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

My Tales of Whisky Father’s Day Edition Round Two

Entered in Short Form Video

About this entry

Showcase Lagavulin as an experience to enjoy with the Dad in your life on Father's Day to drive consumer awareness and sales.

Why does this entry deserve to win?

In 2017 Americans were expected to spend more than ever on Father's Day – but not on socks and ties – on experiences.

Last year, Nick and his dad, Ric, spent quality time fishing and saying absolutely nothing. This year, Nick wanted to create another experience, one where he aimed to make the most of a solid hour to expertly craft his ideal Father's Day gift. Using his woodworking skills that he learned from his Dad, Nick crafted a one-of-a-kind ukulele. However, while Nick was doing so, Ric built a piano. The two each play their instruments and toast to each other with a glass of Lagavulin (great taste in whisky is something else Nick learned from his dad!)

My Tales of Whisky Father's Day Round Two content was released via an exclusive with People.com a few days prior to Father's Day. The team then disseminated a multimedia release and outreached to general, lifestyle and entertainment media to drive additional consumer awareness.

Nick Offerman hosted a live Reddit "Ask Me Anything" the Friday before Father's Day, where he engaged in a lively conversation about whisky, wood and fathers.

Results


Drove consumer awareness at the Father's Day gifting season through:

Sales increased 34% in June vs year prior

Media

Video for My Tales of Whisky Father’s Day Edition Round Two

Produced by

Diageo

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City