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Special Project

Special Project
From the 10th Annual Shorty Awards

Roy Wood Jr. Smoothie Song

Entered in Short Form Video


Roy Wood Jr. debuts a new rap music video that highlights the most expensive luxury item around: a smoothie.


From a digital perspective, this music video was released strategically across platforms (, YouTube, Facebook, Twitter and Snapchat Discover) to maximize exposure to a wide variety of Comedy Central fans. On Facebook, the video was cross-posted on Roy's page to target his biggest fans in addition to fans of Comedy Central and Comedy Central Stand-Up. On Twitter a similar strategy was used – Roy not only amplified our promotion of the video, but also shared natively from his own account which further expanded the reach of the video. The video was given key placement on and is available on YouTube for users who may be surfing the internet for funny videos. Overall this project from pre-production to promotion, surpassed our expectations. It provided a space for Roy to flex his creative muscles and gave Comedy Central Digital a wholly original piece of content to promote the special that also resonated with fans who have never seen his stand-up or the special itself.


Video for Roy Wood Jr. Smoothie Song

Entrant Company / Organization Name

Comedy Central

Entry Credits