entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Roy Wood Jr. Smoothie Song

Entered in Short Form Video

About this entry

Roy Wood Jr. debuts a new rap music video that highlights the most expensive luxury item around: a smoothie.


From a digital perspective, this music video was released strategically across platforms (comedycentral.com, YouTube, Facebook, Twitter and Snapchat Discover) to maximize exposure to a wide variety of Comedy Central fans. On Facebook, the video was cross-posted on Roy's page to target his biggest fans in addition to fans of Comedy Central and Comedy Central Stand-Up. On Twitter a similar strategy was used – Roy not only amplified our promotion of the video, but also shared natively from his own account which further expanded the reach of the video. The video was given key placement on standup.com and is available on YouTube for users who may be surfing the internet for funny videos. Overall this project from pre-production to promotion, surpassed our expectations. It provided a space for Roy to flex his creative muscles and gave Comedy Central Digital a wholly original piece of content to promote the special that also resonated with fans who have never seen his stand-up or the special itself.


Video for Roy Wood Jr. Smoothie Song

Produced by

Comedy Central

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City