THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best use of Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

Winner

Short Form Video
winner
Tap That Glass – Countdown Videos
Our goal for the Orange is the New Black Season 4 campaign was to make fans feel like they were get…

Finalists

Short Form Video
finalist
gold honor
audience honor
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…
Short Form Video
finalist
silver honor
Thrills, No Spills
Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's…
Short Form Video
finalist
bronze honor
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Short Form Video
finalist
Audi - The Comeback
Background:Audi asked us to showcase: The RS7 piloted driving concept. Vehicle automation was in th…
Short Form Video
finalist
The Citi Double Cash Card #Literally Cinemagraphs
The Citi Double Cash card launched a new campaign early in 2016 that set out to build upon the succ…

Nominees

Short Form Video
#BMOLoopaBulls - A Stop Motion Animation Video Series
During the 2015-16 NBA season the Chicago Bulls and BMO Harris Bank decided to roll out a stop moti…
Short Form Video
BET - 15 Years: Remembering Aaliyah
We set out to bring hip-hop fans together around one of 2016's major music milestones—the 15th ann…
Short Form Video
Back to School
The intended purpose of the online video, "Back to School" was to increase brand awareness, familia…
Short Form Video
Breathe New Life Into Your Nails
Launch a 60 second video campaign to educate consumers on features and benefits of new nail product…
Short Form Video
Budweiser Summer 2016: "Sea to Shining Sea" Video
Memorial Day. Fourth of July. The Rio Olympics. The Presidential Conventions. Summer 2016 was a cel…
Short Form Video
DC Universe Online: Xbox One – Teaser Trailer Series
DC Universe Online (DCUO), the free to play, massive online action game set in the DC Comics univer…
Short Form Video
Farmers Flooded House "Dog Diving Competition"
The latest campaign for Farmers Insurance®proves their vast experience by telling unbelievable but …
Short Form Video
John Cena & NIkki Bella's Halloween Switcheroo
WWE SmackDown Live Superstars John Cena and Nikki Bella are stars of the hit E! Network reality sho…
Short Form Video
NATO Facebook Videos
NATO's Public Diplomacy Division – Communications Services is committed to building brand awareness…
Short Form Video
Reshma’s story
The objective of the video was to illustrate the important work of our partner, Vindhya e-Infomedia…
Short Form Video
Shameless "The F Word" Music Video
Showtime is always looking for fresh ways to extend the linear storytelling of a series to the digi…
Short Form Video
Sonic Mania Infomercial
Generate awareness, buzz, and get people just plain jazzed for the Collector's Edition of SEGA's ne…
Short Form Video
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way…
Short Form Video
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for…
Short Form Video
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for…
Short Form Video
Total Wireless - A Cyber Monday Carol
To position Total Wireless' simple, inexpensive data plan as an invaluable Cyber Monday shopping as…
Short Form Video
Untamed Adventures with Fairmont in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari…