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From the 9th Annual Shorty Awards

Total Wireless - A Cyber Monday Carol

Entered in Short Form Video


To position Total Wireless' simple, inexpensive data plan as an invaluable Cyber Monday shopping assistant for busy moms.

Strategy and Execution

Use the power of transform Cyber Monday from a shopping-chore day into a special holiday all its own.

On Cyber Monday 2016, 122 million Americans sat down, logged on and chased deals all day long. That's more than a sale — that's a national holiday.

To celebrate, Total Wireless decided to transform a holiday classic into a theatrical yarn about one woman whose struggles with mobile data have soured her on Cyber Monday and the ghostly visitors who help her rediscover the joy of shopping. Released in an act-by-act Twitter Moment, we hand-crafted a community theater-style tale about the search for good deals, good times and reliable data.



Video for Total Wireless - A Cyber Monday Carol

Entrant Company / Organization Name

Weber Shandwick, Tracfone - Total Wireless

Entry Credits